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Higher Education Marketing

Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

September 18, 2014


On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

CATEGORIES: Blog, Mobile Marketing, News

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Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report

July 7, 2014


If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

CATEGORIES: Blog, Education Marketing, News, Social Media Marketing

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Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing

June 3, 2014


email marketing higher education

Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in Canada's laws and has been cited, as some the toughest...read_more

Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in Canada's laws and has been cited, as some the toughest...read_more

CATEGORIES: Blog, Education Marketing, News

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Announcing HEM’s 2014 Digital Marketing in Higher Education Survey

May 26, 2014


In today's competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution's overall success. Where should you invest your scarce digital marketing dollars?  What digital channels...read_more

In today's competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution's overall success. Where should you invest your scarce digital marketing dollars?  What digital channels...read_more

CATEGORIES: Blog, Education Marketing, News

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HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference

April 28, 2014


nacc hem conference

On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC) and Career Colleges Ontario (CCO) 2014 Annual Conference in Ottawa,...read_more

On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC) and Career Colleges Ontario (CCO) 2014 Annual Conference in Ottawa,...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, News

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HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference

February 28, 2014


On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

CATEGORIES: Blog, News

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Optimizing Press Releases for Marketing Higher Education

February 13, 2014


lead generation

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, News, SEO, Social Media Marketing

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Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment

October 7, 2013


On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

CATEGORIES: Blog, Branding and Web Design, News, Web Design and Development

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Understanding Student Recruitment in China 101

September 11, 2013


China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education, the number of students from China studying abroad rose by...read_more

China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education, the number of students from China studying abroad rose by...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, News

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Higher Education Marketing to Present Workshop at 5th Annual SEMM Forum.

February 26, 2013


Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the upcoming Strategic Enrolment Marketing & Management (SEMM) Forum. Philippe will be...read_more

Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the upcoming Strategic Enrolment Marketing & Management (SEMM) Forum. Philippe will be...read_more

CATEGORIES: Blog, News

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