Should your college be on Tumblr?
Date posted: January 8, 2013
Reading Time: 3 minutesAccording to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...
Using In-Page Analytics to Help Manage your College’s Home Page Real Estate
Date posted: January 4, 2013
Reading Time: 4 minutesCompetition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary...
Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutesOk, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 2 minutesIn a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutesKnowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...