Working with so many different types of schools all over the world, HEM gains a lot of valuable insights into...

The student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...

Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...

Podcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...

It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....

In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...

If you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...

If international students comprise a large part of your school’s student population, these past few months have likely been challenging....

A digital marketing audit provides a framework that your school can use to make its recruitment strategy as effective as...

With each passing year, the education sector becomes increasingly digitized—and the COVID-19 crisis has only accelerated this trajectory. Now, this...