How would your recruitment strategy change if you knew precisely what kinds of emails, texts, social media posts, and web...

There’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...

How You Can Use Dynamic Content for Schools

Date posted: January 15, 2020

How many times has Netflix recommended just the right TV show for you to binge-watch? Or Amazon suggested the perfect...

Search engine algorithms are meant to be your friends – not your enemies. While it’s undoubtedly difficult to constantly keep...

CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

As we enter the New Year, the thoughts of you and your team members are no doubt turning to your...

2019’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 18, 2019

Season’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...

What if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...

Planning an Education Website Design Project

Date posted: December 6, 2019

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...

While other types of educational institutions have one main enrollment period, the language school booking process is a year-round ordeal,...