Best Practices: Optimizing Landing Pages for PPC Campaigns
Date posted: March 13, 2015
Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST)
On Thursday March 26th, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Best Practices: Optimizing Landing Pages for PPC Campaigns.
This webinar will help higher ed marketers learn how effective PPC landing pages can better leverage traffic generated by ads, yielding higher conversion rates, and increasing the overall ROI of your campaigns.
Philippe Taza, Digital Analyst and CEO of Higher Education Marketing will lead the webinar and share his experience, insights, and advice on landing page best practices that you should put in place to improve your lead generation PPC campaigns.
The webinar will break down and explain the follow elements:
- What is a landing page
- Why you should optimize your landing pages
- Aligning your ads and landing pages
- What are the requirements of a good landing page
- Elements of a landing page
- Types of landing pages
- Adwords and Analytics
- Common mistakes
- AB Testiing
This webcast is ideal for junior marketing staff, admissions managers, and other departmental decision-makers who require a practical understanding of how strategically executed, high quality PPC, can help meet your institution’s marketing and overall business objectives.