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Higher Education Marketing

Driving Lead Generation with SEO in Higher Ed

September 8, 2015


Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

CATEGORIES: Blog, Education Lead Generation, SEO

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Important Changes to Facebook and Google: Is Your School Ready?

February 25, 2015


Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic...read_more

CATEGORIES: Blog, Education Marketing, SEO, Social Media Marketing

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Tips and Tools for Generating Great Topics for Higher Ed Blogging

January 13, 2015


If you are responsible for a regular blog post, you know how hard it can be to keep the ideas flowing for your next post.  Even when you have prepared,...read_more

If you are responsible for a regular blog post, you know how hard it can be to keep the ideas flowing for your next post.  Even when you have prepared,...read_more

CATEGORIES: Blog, Content Development, SEO

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

October 7, 2014


College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

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PPC for International Student Recruitment

April 8, 2014


PPC for International student recruitment

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, SEO

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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The Power of Infographics for Marketing Higher Education

February 24, 2014


lead generation

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, SEO, Social Media Marketing

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Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations

February 21, 2014


On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Pay per Click, SEO

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Optimizing Press Releases for Marketing Higher Education

February 13, 2014


lead generation

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, News, SEO, Social Media Marketing

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