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Higher Education Marketing

The Freshness Factor: Keeping Content Up to Date

January 24, 2014


study abroad

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

CATEGORIES: Blog, Content Development, SEO, Web Design and Development

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INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO

January 14, 2014


For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your...read_more

For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your...read_more

CATEGORIES: Blog, SEO

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Local SEO for Higher Ed Recruitment

January 13, 2014


Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO) strategy for your website will provide a solid foundation for...read_more

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO) strategy for your website will provide a solid foundation for...read_more

CATEGORIES: Blog, SEO

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Top 20 Higher Ed Holiday Greetings of 2013

December 30, 2013


This is my second annual top 20 higher ed holiday greetings list so I'm feeling a little bit better qualified this year to put it together. To remind our readers...read_more

This is my second annual top 20 higher ed holiday greetings list so I'm feeling a little bit better qualified this year to put it together. To remind our readers...read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

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Are In-Depth Articles in Your Higher Ed Content Strategy?

December 27, 2013


You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

CATEGORIES: Blog, Content Development, SEO

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Google+ for Student Recruitment

December 3, 2013


About a year ago we shared a blog post with some great tips about getting your college started on Google+ for its student recruitment opportunities. At that time, surveys showed...read_more

About a year ago we shared a blog post with some great tips about getting your college started on Google+ for its student recruitment opportunities. At that time, surveys showed...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, SEO, Social Media Marketing

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How to Enhance Your Website Redesign with a Digital Marketing Assessment Webinar

October 29, 2013


On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on, how to optimize your website redesign with a thorough digital...read_more

On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on, how to optimize your website redesign with a thorough digital...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Education Marketing, SEO, Social Media Marketing

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3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

October 18, 2013


In last week's post we discussed the nature and implications of the fact that Google Analytics is no longer providing detailed keyword data about visitors to your websites. In the...read_more

In last week's post we discussed the nature and implications of the fact that Google Analytics is no longer providing detailed keyword data about visitors to your websites. In the...read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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The Impact of “Keyword Not Provided” in Higher Ed Marketing

October 8, 2013


If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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Leveraging Your Authentic Voice With Student-Generated Content

September 25, 2013


As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments to appreciate the changing climate of education marketing. This generation...read_more

As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments to appreciate the changing climate of education marketing. This generation...read_more

CATEGORIES: Analytics, Blog, Content Development, SEO, Social Media Marketing

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