SEO | Education Marketing | Google Analytics | SEO | Higher Education Marketing - Page 6
Higher Education Marketing

Higher Ed Search Analytics are Simplified with New Google Adwords Report

September 16, 2013


It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

CATEGORIES: Analytics, Blog, Pay per Click, SEO

Tags: , , , ,


A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis

September 9, 2013


Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released...read_more

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click, SEO

Tags: , , ,


5 Best Practices for Building Better Program Pages

June 28, 2013


With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn't taken for granted as a life-changing rite of passage the...read_more

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn't taken for granted as a life-changing rite of passage the...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

Tags: , , ,


Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?

June 22, 2013


I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and university marketers. SEO is a fundamental building block of your...read_more

I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and university marketers. SEO is a fundamental building block of your...read_more

CATEGORIES: Blog, SEO

Tags: ,


On-Page SEO Basics for Higher Ed Marketers

May 27, 2013


On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look at the basic on-page SEO elements that higher ed marketers...read_more

On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look at the basic on-page SEO elements that higher ed marketers...read_more

CATEGORIES: Blog, SEO

Tags: , ,


4 Reasons Why Higher Ed Institutions Must Invest in SEO

April 12, 2013


When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose potential...read_more

When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose potential...read_more

CATEGORIES: Blog, Content Development, SEO

Tags: , , ,


The 70/20/10 Content Marketing Formula

March 25, 2013


Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your institution). Generally speaking, with the breadth of content that they...read_more

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your institution). Generally speaking, with the breadth of content that they...read_more

CATEGORIES: Blog, Content Development, SEO

Tags: , ,


Free Digital Marketing for Higher Ed eBook Now Available

February 4, 2013


We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Education Lead Generation, Education Marketing, SEO, Social Media Marketing, Web Design and Development


4 Steps To Get Your School Started On Google+

November 20, 2012


Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...read_more

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...read_more

CATEGORIES: Blog, SEO, Social Media Marketing, sub-smm

Tags: , , ,


How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing

October 16, 2012


In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing between investing in SEO and PPC marketing is a common...read_more

In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing between investing in SEO and PPC marketing is a common...read_more

CATEGORIES: Blog, Pay per Click, SEO

Tags: , ,