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Higher Education Marketing

Strategies for Creating High Quality Content for Lead Generation in Higher Ed

September 17, 2012


If you post to your college or university’s blog to engage prospective students then you know how difficult it can be to regularly and repeatedly come up with interesting and...read_more

If you post to your college or university’s blog to engage prospective students then you know how difficult it can be to regularly and repeatedly come up with interesting and...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, SEO

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How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs

September 3, 2012


It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger colleges' in an attempt to reach prospective student audiences online....read_more

It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger colleges' in an attempt to reach prospective student audiences online....read_more

CATEGORIES: Blog, Pay per Click, SEO

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SEO vs. PPC in Higher Education Marketing: Where’s your spend?

August 27, 2012


As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Pay per Click, SEO

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5 quick ways to make your college’s content more viral online

July 31, 2012


Visual marketing has never been stronger. Facebook, Twitter and YouTube are increasingly relying on images to complement their text-based platforms, and with the growing craze of image-only platforms such as...read_more

Visual marketing has never been stronger. Facebook, Twitter and YouTube are increasingly relying on images to complement their text-based platforms, and with the growing craze of image-only platforms such as...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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4 Steps to Dramatically Improve Your College’s Website Content

July 19, 2012


The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content and thus have moved their web offices from IT to...read_more

The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content and thus have moved their web offices from IT to...read_more

CATEGORIES: Analytics, Blog, Content Development, SEO

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Google Now Indexing Embedded YouTube Videos

April 27, 2012


In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often...read_more

In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often...read_more

CATEGORIES: Blog, SEO

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Optimizing Your College’s Press Releases

March 29, 2012


As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon in your college marketing department’s SEO arsenal. If used properly,...read_more

As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon in your college marketing department’s SEO arsenal. If used properly,...read_more

CATEGORIES: Blog, Content Development, SEO

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Google to Level the SEO “Playing Ground”?

March 19, 2012


As we've discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most out of their marketing and recruitment strategies and online presence....read_more

As we've discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most out of their marketing and recruitment strategies and online presence....read_more

CATEGORIES: Blog, News, SEO

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SEO Checklist for 2012

March 15, 2012


With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search...read_more

With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search...read_more

CATEGORIES: Blog, SEO, Web Design and Development

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Do You Need Face Time With Prospective Students?

March 8, 2012


A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

CATEGORIES: Blog, Education Lead Generation, News, SEO, Social Media Marketing

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