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Higher Education Marketing

SEO Checklist for 2012

March 15, 2012


With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search...read_more

With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search...read_more

CATEGORIES: Blog, SEO, Web Design and Development

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Do You Need Face Time With Prospective Students?

March 8, 2012


A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

CATEGORIES: Blog, Education Lead Generation, News, SEO, Social Media Marketing

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What are the Differences Between SEO and SEM?

March 7, 2012


In the process of boosting your online presence and marketing your college programs and university degrees, you will run into the following terms: Search Engine Optimization (SEO) and Search Engine...read_more

In the process of boosting your online presence and marketing your college programs and university degrees, you will run into the following terms: Search Engine Optimization (SEO) and Search Engine...read_more

CATEGORIES: Blog, Pay per Click, SEO

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How to Write Great Title Tags

March 1, 2012


Title tags are an essential component of the SEO puzzle. To put it simply, a good title tag can help your program pages show up higher on search engine results...read_more

Title tags are an essential component of the SEO puzzle. To put it simply, a good title tag can help your program pages show up higher on search engine results...read_more

CATEGORIES: Blog, Branding and Web Design, SEO

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The Benefits of Using a Sitemap

February 16, 2012


As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated? The issue tends to center on the idea that if a...read_more

As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated? The issue tends to center on the idea that if a...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, SEO, Web Design and Development

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Keyword Research Basics

November 1, 2011


More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college to rank well on search engine results pages. Search Engine...read_more

More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college to rank well on search engine results pages. Search Engine...read_more

CATEGORIES: Analytics, Blog, SEO

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10 Tips to Instantly Improve Your School’s Ranking on Google

October 3, 2011


Your current students already know how to find you, but how easy is it for prospects from around the world or around the corner to know about your institution and...read_more

Your current students already know how to find you, but how easy is it for prospects from around the world or around the corner to know about your institution and...read_more

CATEGORIES: Analytics, Blog, SEO

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Canonical URL: Avoiding the SEO Mistake of Twin Home Pages

July 29, 2011


Higher Education Marketing always starts the SEO process with a full technical website audit. This audit helps determine the competitive landscape and provides insight into your current search engine rankings....read_more

Higher Education Marketing always starts the SEO process with a full technical website audit. This audit helps determine the competitive landscape and provides insight into your current search engine rankings....read_more

CATEGORIES: Blog, SEO

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Branded and Non-Branded Keywords for SEO

April 11, 2011


As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

CATEGORIES: Analytics, Blog, SEO

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The Benefit to Linking Google Products

March 25, 2011


As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

CATEGORIES: Blog, Education Marketing, SEO

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