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Higher Education Marketing

6 Paths to Instant Growth on Instagram for Schools

December 12, 2018


Instagram marketing

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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A Beginner’s Guide to Using Marketing Automation for Education

December 5, 2018


higher education marketing

In today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a number of different stages through a variety of channels, and...read_more

In today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a number of different stages through a variety of channels, and...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Recruiting International Students in Different Markets: How to Adjust Your Strategy

November 28, 2018


International students

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...read_more

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing, Web Design and Development

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Facebook Marketing for Schools: 6 Ways to Revamp Your Strategy

November 21, 2018


Facebook for colleges

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide owned smartphones, social networking was still considered a new phenomenon,...read_more

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide owned smartphones, social networking was still considered a new phenomenon,...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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5 Types of Social Proof Your Student Recruitment Plans Need

October 17, 2018


education marketing strategy

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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The Value of LinkedIn for Student Lead Generation

October 10, 2018


linkedin for highered

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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7 Inspired Education Marketing Ideas for ‘Back to School’ Season

September 5, 2018


HE marketing

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation

August 15, 2018


lead generation for education

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, SEO, Social Media Marketing

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Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa

July 18, 2018


Education marketing in Africa

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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