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Higher Education Marketing

3 Higher-Ed Social Media Blunders (and What They All Have in Common)

December 1, 2014


According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they...read_more

According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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How to Develop & Leverage Student Personas

November 25, 2014


Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Social Media Marketing

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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LinkedIn Introduces New Tools for Students Choosing Universities

October 9, 2014


linkedin social media marketing

Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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Understanding Saudi Arabian Student Recruitment

September 12, 2014


Saudi Arabia map student recruitment

What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing

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How To Build An Evolving Alumni Engagement Strategy

September 8, 2014


alumni engagement higher education marketing

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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Strategies For Responding To Students on Social Media

July 23, 2014


social media management

When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important as what unfolds on campus. Education market research tells us...read_more

When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important as what unfolds on campus. Education market research tells us...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report

July 7, 2014


If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

CATEGORIES: Blog, Education Marketing, News, Social Media Marketing

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Higher Education Evergreen Marketing: The Gift That Keeps on Giving

June 20, 2014


evergreen content

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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More Changes With Facebook and What They Mean for your School

June 18, 2014


social media marketing

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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