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Higher Education Marketing

Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report

July 7, 2014


If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

CATEGORIES: Blog, Education Marketing, News, Social Media Marketing

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Higher Education Evergreen Marketing: The Gift That Keeps on Giving

June 20, 2014


evergreen content

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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More Changes With Facebook and What They Mean for your School

June 18, 2014


social media marketing

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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Creating Social Content Around your Academic Calendar

May 30, 2014


Social Media Marketing

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your school, you might be surprised how much leverage your academic...read_more

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your school, you might be surprised how much leverage your academic...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing, Social Media Marketing

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Leveraging the Power of YouTube for Student Marketing Initiatives

May 15, 2014


student marketing youtube videos

When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much as YouTube is. It’s a shame, because the social community...read_more

When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much as YouTube is. It’s a shame, because the social community...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Best Higher Ed Visual Campaigns on Facebook and Instagram

April 30, 2014


social media marketing

In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to engage with your audience these days. Visual multimedia has taken...read_more

In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to engage with your audience these days. Visual multimedia has taken...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing


How Colleges can Maximize LinkedIn’s New Features

April 28, 2014


tourism college social media marketing

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past...read_more

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Improving Higher Ed Social Media Campaigns with #Hashtag Tracking

April 24, 2014


hashtag infographic social media marketing

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for...read_more

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Mobile Search Strategies for Student Recruitment

April 15, 2014


university mobile student recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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