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Higher Education Marketing

Creating Social Content Around your Academic Calendar

May 30, 2014


Social Media Marketing

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your school, you might be surprised how much leverage your academic...read_more

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your school, you might be surprised how much leverage your academic...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing, Social Media Marketing

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Leveraging the Power of YouTube for Student Marketing Initiatives

May 15, 2014


student marketing youtube videos

When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much as YouTube is. It’s a shame, because the social community...read_more

When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much as YouTube is. It’s a shame, because the social community...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Best Higher Ed Visual Campaigns on Facebook and Instagram

April 30, 2014


social media marketing

In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to engage with your audience these days. Visual multimedia has taken...read_more

In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to engage with your audience these days. Visual multimedia has taken...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing


How Colleges can Maximize LinkedIn’s New Features

April 28, 2014


tourism college social media marketing

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past...read_more

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Improving Higher Ed Social Media Campaigns with #Hashtag Tracking

April 24, 2014


hashtag infographic social media marketing

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for...read_more

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Mobile Search Strategies for Student Recruitment

April 15, 2014


university mobile student recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Higher Education Presidents with Social Media Presence

March 26, 2014


Every college or university wants to expand its visibility, respond to its audiences' needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of...read_more

Every college or university wants to expand its visibility, respond to its audiences' needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Social Media Marketing

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Could Snapchat be the Next Big Trend in Student Marketing?

March 10, 2014


social media marketing

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn't mean it isn't a constant challenge to stay on top of the latest...read_more

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn't mean it isn't a constant challenge to stay on top of the latest...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Mobile Marketing, Social Media Marketing

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Innovative Approaches to Student Admissions

March 5, 2014


In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing, Web Design and Development

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