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Higher Education Marketing

7 Inspired Education Marketing Ideas for ‘Back to School’ Season

September 5, 2018


HE marketing

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation

August 15, 2018


lead generation for education

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, SEO, Social Media Marketing

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Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa

July 18, 2018


Education marketing in Africa

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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Using Instagram Ads for Higher Education: A How-to for Schools

July 11, 2018


Education marketing on Instagram

As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million people have joined, close to the total numbers of close...read_more

As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million people have joined, close to the total numbers of close...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing

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5 Ways to Use Facebook Live for Student Recruitment

July 4, 2018


student recruitment for Facebook

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...read_more

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing


Summer Social Media Ideas for Higher Ed Marketers

June 27, 2018


higher education social media marketing

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...read_more

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, News, Social Media Marketing

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How Valuable is Twitter for Student Recruitment?

April 11, 2018


education marketing on Twitter

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million users, having been around for seven. As of 2018, Instagram...read_more

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million users, having been around for seven. As of 2018, Instagram...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Social Media Marketing

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Getting the Most out of YouTube for Schools

March 21, 2018


Higher education marketing for YouTube

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

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