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Higher Education Marketing

Higher Education Content Strategy Ideas: Creating Inspiring Interviews

June 7, 2017


higher education content marketing

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Essential Instagram Marketing Strategies for Higher Education

May 24, 2017


Higher Education Marketing

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Social Media Marketing

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


social media ad platforms

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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Using WeChat for Student Recruitment in China

April 26, 2017


Using WeChat for student recruitment in China

Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...read_more

Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns

March 22, 2017


higher education social media marketing

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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Targeting Parents for International Student Recruitment

March 16, 2017


parents international student recruitment

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

CATEGORIES: Blog, Inbound marketing, International Recruitment, Social Media Marketing

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


location for international student recruitment

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Showcasing Inspiring Alumni to Promote Student Recruitment

March 1, 2017


university website marketing

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Inbound marketing, Social Media Marketing

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Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


analytics education

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


higher education marketing

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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