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Higher Education Marketing

HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


education marketing

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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The Growing Importance of CRM for Student Recruitment

January 25, 2017


CRM for higher education

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation

January 18, 2017


instant messaging social media marketing

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

CATEGORIES: Blog, International Recruitment, Mobile Marketing, Social Media Marketing

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


higher education paid advertising

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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5 Social Media Marketing Trends Your School Needs to Know About in 2017

December 28, 2016


higher education marketing

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

CATEGORIES: Blog, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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Why You Should Consider Adding Native Advertising to your Higher Education Marketing

December 14, 2016


university native advertising example

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


higher education marketing

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

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5 Incredibly Useful Ways to Engage Prospective Students with Storify

October 12, 2016


higher education marketing

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About

September 21, 2016


student inquiries

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing, Social Media Marketing

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4 Simple Time Management Tips for Education Lead Generation Campaigns

September 14, 2016


higher education marketing

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, Social Media Marketing

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