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Higher Education Marketing

5 Incredibly Useful Ways to Engage Prospective Students with Storify

October 12, 2016


higher education marketing

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About

September 21, 2016


student inquiries

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing, Social Media Marketing

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4 Simple Time Management Tips for Education Lead Generation Campaigns

September 14, 2016


higher education marketing

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, Social Media Marketing

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5 Digital Strategies to Improve Your Student Retention

August 10, 2016


student engagement and retention

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

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4 Ways Your School Can Connect Better With Millennials

July 6, 2016


millennial student recruitment

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Promoting a Really Small College? 6 Key Angles for Your Content Strategy

June 29, 2016


content strategy for student recruitment

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

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How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

June 22, 2016


content strategy for student recruitment

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns

May 18, 2016


online student recruitment

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Online Student Recruitment, SEO, Social Media Marketing

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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


content strategy for student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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How the Latest Instagram & Twitter Newsfeed Changes Affect Your School’s Social Media Marketing Strategy

May 4, 2016


higher education social media marketing

The ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to their newsfeeds that could have far-reaching repercussions for marketers. February...read_more

The ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to their newsfeeds that could have far-reaching repercussions for marketers. February...read_more

CATEGORIES: Blog, Social Media Marketing

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