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Higher Education Marketing

Recruiting Students from Latin America: Market Trends & Digital Tactics

March 16, 2016


recruiting students from Latin America

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

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3 Emerging Social Media Networks to Expand your Student Recruitment: Tumblr, Pinterest and Reddit

March 9, 2016


social media marketing campaign

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...read_more

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...read_more

CATEGORIES: Blog, Social Media Marketing

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Creating Digital Micro-Campaigns Around Your College Events

February 24, 2016


University recruitment marketing campaign

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

CATEGORIES: Blog, Education Marketing, Online Student Recruitment, Social Media Marketing

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6 Ways Language Schools Can Boost Student Recruitment through Social Media

February 17, 2016


social media student recruitment strategy

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Online Student Recruitment, Social Media Marketing

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6 Ways Your Private School Can Boost Inquiries from Parents Online

January 27, 2016


private school recruitment marketing

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Focusing on Faculty to Improve Student Recruitment

November 26, 2015


faculty website marketing

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Social Media Marketing

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How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups

November 19, 2015


LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing

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Visual Storytelling with Instagram’s New Ads for Colleges

October 21, 2015


instagram college marketing social media

Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing, News, Social Media Marketing

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5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


inbound marketing description

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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