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Higher Education Marketing

Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


automating student recruitment

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

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Using Your School’s Academic Research to Transform Your Content Marketing Strategy

April 20, 2016


Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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Social Media Marketing in China for Student Recruitment

April 6, 2016


international student recruitment

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Social Media Marketing

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Recruiting Students from Latin America: Market Trends & Digital Tactics

March 16, 2016


recruiting students from Latin America

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

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3 Emerging Social Media Networks to Expand your Student Recruitment: Tumblr, Pinterest and Reddit

March 9, 2016


social media marketing campaign

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...read_more

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...read_more

CATEGORIES: Blog, Social Media Marketing

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Creating Digital Micro-Campaigns Around Your College Events

February 24, 2016


University recruitment marketing campaign

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

CATEGORIES: Blog, Education Marketing, Online Student Recruitment, Social Media Marketing

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6 Ways Language Schools Can Boost Student Recruitment through Social Media

February 17, 2016


social media student recruitment strategy

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Online Student Recruitment, Social Media Marketing

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6 Ways Your Private School Can Boost Inquiries from Parents Online

January 27, 2016


private school recruitment marketing

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Focusing on Faculty to Improve Student Recruitment

November 26, 2015


faculty website marketing

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Social Media Marketing

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How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups

November 19, 2015


LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing

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