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Higher Education Marketing

Visual Storytelling with Instagram’s New Ads for Colleges

October 21, 2015


instagram college marketing social media

Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing, News, Social Media Marketing

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5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


inbound marketing description

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Thriving in the New Normal: How Higher Ed is Embracing Technological Change

September 11, 2015


virtual reality admissions marketing

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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Tell Your Brand Story & Attract New Students with Social Media Contests

September 1, 2015


social media strategy for schools

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However, when strategically designed and implemented, they are an incredibly effective...read_more

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However, when strategically designed and implemented, they are an incredibly effective...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Stemming Summer Melt and Improving Admissions Yield with Social Media

August 27, 2015


social media higher education

Not so long ago, students that had been accepted to a college or university might expect a phone call, an invitation to an open house and perhaps some brochures or...read_more

Not so long ago, students that had been accepted to a college or university might expect a phone call, an invitation to an open house and perhaps some brochures or...read_more

CATEGORIES: Analytics, Blog, Mobile Marketing, Social Media Marketing

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PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use

August 6, 2015


content strategy for student recruitement

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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WhatsApp With Your Mobile Student Recruitment?

July 22, 2015


WhatsApp for Education Marketers

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last year for the astronomical sum of $22 billion in cash,...read_more

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last year for the astronomical sum of $22 billion in cash,...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Mobile Marketing, Social Media Marketing

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New Research Shows Why LinkedIn is Hot for Millennial Recruitment

June 5, 2015


Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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How to Attract Students by Showcasing Your Instructors Online

March 18, 2015


promoting faculty for student recruitment

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, Social Media Marketing

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