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Higher Education Marketing

Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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Building Social Admissions on Strong Marketing Foundations

February 23, 2015


Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey of 1611 high school seniors on their preferences and behavior...read_more

Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey of 1611 high school seniors on their preferences and behavior...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing, Web Design and Development

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10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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3 Ways A/B Testing Can Boost Your School’s Conversion Rates

August 11, 2014


a/b testing marketing higher education

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

CATEGORIES: Analytics, Blog, Content Development, Web Design and Development

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Integrating Calls to Action on Higher Education Landing Pages

August 6, 2014


home page calls to action university

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates...read_more

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Web Design and Development

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Digital Marketing Priorities and Messaging for Colleges

July 16, 2014


One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Marketing, Web Design and Development

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Student Personas and Behavior-Targeted Content

July 3, 2014


marketing student personas

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment, Web Design and Development

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Provocative Innovations in Higher Ed Web Design

May 29, 2014


student recruitment web design

Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease, a continuous flow of fresh content necessary for user engagement...read_more

Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease, a continuous flow of fresh content necessary for user engagement...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Mobile Marketing, Web Design and Development


It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Recruiting International Students with Multilingual Microsites

May 13, 2014


Monash University international microsite

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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