The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutes The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
Recruiting International Students in Different Markets: How to Adjust Your Strategy
Date posted: November 28, 2018
Reading Time: 12 minutes Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutes Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Implementing a CRM for Education: A Step-By-Step-Guide
Date posted: September 26, 2018
Reading Time: 9 minutes Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutes Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutes Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutes If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
Creating a Data Driven Marketing Strategy for Student Recruitment
Date posted: October 4, 2017
Reading Time: 7 minutes Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutes While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
Tactics for International Student Recruitment in China: Getting Results from Chinese Search Engines
Date posted: June 21, 2017
Reading Time: 11 minutes Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet...