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Higher Education Marketing

It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Recruiting International Students with Multilingual Microsites

May 13, 2014


Monash University international microsite

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Marketing your School’s Summer Programs

May 7, 2014


summer marketing materials

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Mobile Search Strategies for Student Recruitment

April 15, 2014


university mobile student recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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Infographic – Mobile Apps in Higher Education Marketing

April 10, 2014


mobile apps in higher education marketing

Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but what is the best way to improve these mobile experiences?...read_more

Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but what is the best way to improve these mobile experiences?...read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

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Innovative Approaches to Student Admissions

March 5, 2014


In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing, Web Design and Development

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Recruiting Russian Students

February 18, 2014


student recruitment

With the world's attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been...read_more

With the world's attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been...read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing, Web Design and Development

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The Freshness Factor: Keeping Content Up to Date

January 24, 2014


study abroad

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

CATEGORIES: Blog, Content Development, SEO, Web Design and Development

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Away with Words – Leveraging the Power of Images

January 20, 2014


As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away...read_more

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away...read_more

CATEGORIES: Blog, Content Development, Mobile Marketing, Social Media Marketing, Web Design and Development

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The Potential of Gamification for Student Recruitment

December 10, 2013


As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond traditional website and social media development. Innovative digital engagement tools...read_more

As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond traditional website and social media development. Innovative digital engagement tools...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Web Design and Development

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