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Higher Education Marketing

India Increasingly Important for Student Recruitment

November 5, 2013


In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest...read_more

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, International Recruitment, Pay per Click, Social Media Marketing, Web Design and Development

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Developing Donation Pages and Strategies

October 9, 2013


Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing financial aid, research and several other institutional initiatives, excessive solicitation...read_more

Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing financial aid, research and several other institutional initiatives, excessive solicitation...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Social Media Marketing, Web Design and Development

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Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment

October 7, 2013


On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

CATEGORIES: Blog, Branding and Web Design, News, Web Design and Development

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Best Practices for Virtual Tours in Higher Education

September 5, 2013


Admissions teams have long known that visiting a campus is the most important factor in solidifying a student's decision to attend a university. A virtual tour can't replace the physical...read_more

Admissions teams have long known that visiting a campus is the most important factor in solidifying a student's decision to attend a university. A virtual tour can't replace the physical...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Social Media Marketing, Web Design and Development

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How to Make Compelling Promotional Video for Higher Education

September 4, 2013


Website design for colleges and universities is a constant challenge because of the need to express an abundance of information to a wide variety of audiences. While many sites continue...read_more

Website design for colleges and universities is a constant challenge because of the need to express an abundance of information to a wide variety of audiences. While many sites continue...read_more

CATEGORIES: Blog, Branding and Web Design, Social Media Marketing, Web Design and Development

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3 Tips for Recruiting Transfer Students

August 16, 2013


Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages....read_more

Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages....read_more

CATEGORIES: Blog, Education Marketing, Web Design and Development

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5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

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Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

April 26, 2013


Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective...read_more

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective...read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

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15 Ways to Reduce Your Higher Ed Website Bounce Rates

March 18, 2013


In  last weeks' post "Bounce Rates in Higher Ed: The Good, the Bad and the Ugly" we defined bounces and bounce rates, explored the statistics on bounce rate in general and...read_more

In  last weeks' post "Bounce Rates in Higher Ed: The Good, the Bad and the Ugly" we defined bounces and bounce rates, explored the statistics on bounce rate in general and...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Free Digital Marketing for Higher Ed eBook Now Available

February 4, 2013


We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Education Lead Generation, Education Marketing, SEO, Social Media Marketing, Web Design and Development