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Higher Education Marketing

15 Ways to Reduce Your Higher Ed Website Bounce Rates

March 18, 2013


In  last weeks' post "Bounce Rates in Higher Ed: The Good, the Bad and the Ugly" we defined bounces and bounce rates, explored the statistics on bounce rate in general and...read_more

In  last weeks' post "Bounce Rates in Higher Ed: The Good, the Bad and the Ugly" we defined bounces and bounce rates, explored the statistics on bounce rate in general and...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Free Digital Marketing for Higher Ed eBook Now Available

February 4, 2013


We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Education Lead Generation, Education Marketing, SEO, Social Media Marketing, Web Design and Development


The Responsive Web Design Phenomenon: what it is and what it means for higher ed

January 28, 2013


Responsive Web Design (RWD) has been a growing trend in web design over the past couple of years. As more colleges and universities are adopting RWD practices and seeing its...read_more

Responsive Web Design (RWD) has been a growing trend in web design over the past couple of years. As more colleges and universities are adopting RWD practices and seeing its...read_more

CATEGORIES: Blog, Web Design and Development

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9 Triggers for a Higher Ed Website Redesign

November 5, 2012


The decision to move ahead with a redesign of your higher ed website is a big one. In terms of the time, money and human resource demands within a college...read_more

The decision to move ahead with a redesign of your higher ed website is a big one. In terms of the time, money and human resource demands within a college...read_more

CATEGORIES: Blog, Branding and Web Design, Web Design and Development

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Managing Website Life-cycle in Higher Education: Are You Typical?

October 29, 2012


In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search...read_more

In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search...read_more

CATEGORIES: Blog, Branding and Web Design, Web Design and Development

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HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA

October 26, 2012


Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...read_more

Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing, Web Design and Development

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Some Highlights from the EduWeb 2012 Conference

August 6, 2012


We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the people we met there were truly inspiring. This was HEM’s...read_more

We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the people we met there were truly inspiring. This was HEM’s...read_more

CATEGORIES: Blog, Content Development, News, Web Design and Development

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4 Resources to Keep You Current with the State of Higher Ed Website Design

June 30, 2012


Web site design (or redesigns or refreshes, as it is often subdivided into) for colleges and universities is very serious business. Every three to five years institutions turn themselves inside...read_more

Web site design (or redesigns or refreshes, as it is often subdivided into) for colleges and universities is very serious business. Every three to five years institutions turn themselves inside...read_more

CATEGORIES: Blog, Web Design and Development

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What’s the Best Mobile Site Development Strategy for your College?

June 25, 2012


Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets at about 5%) A recent straw poll we conducted during...read_more

Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets at about 5%) A recent straw poll we conducted during...read_more

CATEGORIES: Blog, Mobile Marketing, Web Design and Development

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Google’s Webmaster Academy Teaches You How to Manage and Optimize Your Site

May 24, 2012


Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do you start? We’ve discussed improving...read_more

Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do you start? We’ve discussed improving...read_more

CATEGORIES: Blog, Web Design and Development

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