6 Essential Elements of Any Mobile-Friendly Education Website
Date posted: November 18, 2020
With over half of search traffic coming from mobile devices, it’s surprising that many schools have not created a truly...
How to Update Your Education Website Design to Foreground Online Courses
Date posted: July 22, 2020
Having a website that meets the latest design trends is something schools should always strive for – but making sure...
6 Steps to Marketing New Online Courses Successfully
Date posted: May 20, 2020
Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...
Planning an Education Website Design Project
Date posted: December 6, 2019
The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
Higher Education Website Best Practices: Improving Your School’s Information Architecture
Date posted: October 30, 2019
Picture a prospective student browsing through your school’s website. Can they find the information they need? Is your site guiding...
Why Infographics are Still Vital in Education Content Marketing
Date posted: April 24, 2019
While creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...
The UX Factor: Understanding User Experience in Education Website Design
Date posted: March 13, 2019
The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
The location of a school can be a huge factor in the decision-making process of prospective students at all levels....
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...