Branding and Web Design

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...

With over half of search traffic coming from mobile devices, it’s surprising that many schools have not created a truly...

Having a website that meets the latest design trends is something schools should always strive for – but making sure...

Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...

Picture a prospective student browsing through your school’s website. Can they find the information they need? Is your site guiding...

While creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

The location of a school can be a huge factor in the decision-making process of prospective students at all levels....

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...