5 Tips for Schools to Generate Brand Awareness With Inbound Marketing
Date posted: July 19, 2023
Reading Time: 10 minutes Although brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it....
An Exploration of Higher Ed Website User Experience: Essential Tips for Making an Impact
Date posted: April 6, 2022
Reading Time: 10 minutes Over the past few years, the importance of online user experience (UX) has been growing significantly—especially as more users turn...
Brand Differentiation and Why it Matters in a Crowded School Market
Date posted: January 26, 2022
Reading Time: 9 minutes It’s no secret that competition in the education world is more significant than ever. New generations of students are faced...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutes What Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
Everything You Need to Know About Education Website Design
Date posted: September 29, 2021
Reading Time: 18 minutes Table of Contents: Introduction Planning Your Education Website Design Project: What Goes into it? Prioritizing UX Design and UX Writing...
Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutes When designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
The UX Factor: Understanding the Value of UX Design in Education Websites
Date posted: May 31, 2021
Reading Time: 11 minutes The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
6 Essential Elements of Any Mobile-Friendly Education Website
Date posted: November 18, 2020
Reading Time: 10 minutes With over half of search traffic coming from mobile devices, it’s surprising that many schools have not created a truly...
How to Update Your Education Website Design to Foreground Online Courses
Date posted: July 22, 2020
Reading Time: 11 minutes Having a website that meets the latest design trends is something schools should always strive for – but making sure...
6 Steps to Marketing New Online Courses Successfully
Date posted: May 20, 2020
Reading Time: 9 minutes Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...