While creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

The location of a school can be a huge factor in the decision-making process of prospective students at all levels....

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...