The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...

Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...

For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...

In digital marketing terms, website content is the gift that keeps on giving. Where ad campaigns, social media posts, or...

Redefining Inbound Marketing for Schools

Date posted: August 21, 2019

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

If you’re looking for the undivided attention of prospective students, events provide an excellent opportunity to get your school’s message...

The business school market has always been one of the most unique and dynamic areas of the education sector. Serving...

The rise of stories across different social media channels over the past few years has been nothing short of remarkable....

Studying abroad is a big decision which cannot be taken lightly. Prospects will do extensive research to find the right...