Reading Time: 10 minutes Nowadays, the enrollment journey starts online. This means that prospective students, parents, and other stakeholders are relying on online research...

Reading Time: 11 minutes A compelling video can do wonders to improve your school’s engagement and brand awareness. After all, it can serve as...

Reading Time: 12 minutes Various marketing efforts can be put in place to attract and engage prospective students. However, it’s your calls to action...

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By...

Reading Time: 9 minutes Keywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...

Reading Time: 10 minutes As content marketing for universities continues to evolve, schools must rise up to the challenge of creating content that goes...

Reading Time: 8 minutes Nowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...

Reading Time: 11 minutes Undeniably, search engine optimization has become a powerful way for schools to improve their online presence—particularly in today’s competitive digital...

Reading Time: 10 minutes Student personas are at the core of nearly every effective marketing strategy. With a student persona, your messages are more...

Reading Time: 10 minutes Prospective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...