Reading Time: 6 minutes Gen Z, born between 1997 and 2012, is a generation that has grown up in a world intertwined with technology,...

Reading Time: 11 minutes Over the years, social media platforms like Facebook have become indispensable marketing tools for schools looking to connect with students,...

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement,...

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors...

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience,...

Reading Time: 8 minutes It is well known that effective content marketing is a game changer for language schools seeking to stand out in...

Reading Time: 3 minutes Did you know that 96% of consumers prefer to watch short-form video content to learn about a product or service?...

Reading Time: 9 minutes As social media evolves, how students, parents, and the community communicate and share feedback about educational experiences is also changing....

Reading Time: 8 minutes As digital media has become more integrated into our daily lives, how we consume information has dramatically shifted, and visual...

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound...