The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

If you’re looking for the undivided attention of prospective students, events provide an excellent opportunity to get your school’s message...

The business school market has always been one of the most unique and dynamic areas of the education sector. Serving...

The rise of stories across different social media channels over the past few years has been nothing short of remarkable....

Studying abroad is a big decision which cannot be taken lightly. Prospects will do extensive research to find the right...

At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...

While creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...

How many of your students have full-time jobs? While people working through their studies is nothing new, there have been...

Creating a multilingual website can be a giant step forward for any school looking to internationalize its web presence. With...

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...