How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results
Date posted: February 8, 2023
Reading Time: 11 minutes You invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t?...
Conversion Tracking for Schools: Understanding Your Prospects’ Journey Towards Enrollment
Date posted: December 28, 2022
Reading Time: 10 minutes Effective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutes A good digital marketing strategy allows a school to have a strong online presence, resulting in more prospects exploring their...
The Ultimate Guide to Creating Email Subject Lines for Higher Education
Date posted: May 13, 2022
Reading Time: 10 minutes When you log into your email each morning, how do you determine which of your messages to actually open...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
How to Create an Effective Language School Marketing Strategy
Date posted: February 11, 2022
Reading Time: 14 minutes For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 10 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutes When designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
The Definitive Guide to Google Ads for Schools
Date posted: July 1, 2021
Reading Time: 13 minutes Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...