Understanding The Role of Data Analytics in Higher Education
Date posted: February 5, 2025
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or...
How to Enhance Local SEO for K-12 School Websites
Date posted: December 11, 2024
Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your school’s online visibility, ensuring that when local families search for educational...
Email Marketing for Parent and Community Engagement
Date posted: November 6, 2024
Reading Time: 9 minutes Staying connected with parents and the wider school community has become more important than ever. For K-12 school administrators and...
5 School Advertising Ideas: Top Dos and Don’ts
Date posted: October 30, 2024
Reading Time: 10 minutes Do you need more school advertising ideas? Today, we’re providing you with the inspiration you need. As a marketing agency...
How To Run Baidu PPC Advertising Campaigns for Schools
Date posted: September 11, 2024
Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from...
Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student
Date posted: June 5, 2024
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. It involves carefully planned interactions that balance communication,...
Best Practices For Ads Targeting K-12 Students’ Parents
Date posted: April 24, 2024
Reading Time: 10 minutes As a K-12 school looking to resonate with parents through your marketing efforts, there are specific best practices that you...
Meta Conversions API: Exploring A Vital Tool In Educational Marketing
Date posted: March 27, 2024
Reading Time: 6 minutes The digital advertising landscape is evolving rapidly. Due to mounting concerns about internet security and user privacy, data collection presents...
Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools
Date posted: September 20, 2023
Reading Time: 9 minutes Inbound marketing is a valuable strategy for schools looking to connect with prospects. Not only can inbound help you boost...
Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers
Date posted: August 30, 2023
Reading Time: 10 minutes In the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...