The shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Although every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

If you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

The life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...

There’s no getting around the fact that education is a competitive field. From universities, to language schools, to the K-12...

There’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...

How You Can Use Dynamic Content for Schools

Date posted: January 15, 2020

How many times has Netflix recommended just the right TV show for you to binge-watch? Or Amazon suggested the perfect...

CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

When you log into your email each morning, how do you determine which of your many messages to actually open...

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....