Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
Getting Started with Marketing Automation for Schools
Date posted: July 7, 2021
In an ideal setup for navigating today’s hyper competitive landscape of student recruitment, your admissions team members would be able...
3 Types of Higher Ed CRM and Marketing Automation Reports You Didn’t Know You Needed
Date posted: May 26, 2021
In the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...
Developing Better CRM and Marketing Automation for Schools: The Inside Story of Mautic by HEM
Date posted: November 16, 2020
Working with so many different types of schools all over the world, HEM gains a lot of valuable insights into...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Email Marketing Made Easy With Mautic CRM and Marketing Automation for Schools
Date posted: October 7, 2020
If you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...
5 Ways a Virtual Admissions Assistant can Optimize Online Student Recruitment
Date posted: September 16, 2020
With each passing year, the education sector becomes increasingly digitized—and the COVID-19 crisis has only accelerated this trajectory. Now, this...
6 Features Every Student Application Portal Needs
Date posted: September 9, 2020
We’re living in a time where there is no shortage of software options for schools, but finding one that perfectly...
7 Surprising Things that Mautic CRM and Marketing Automation for Schools Can Do For You
Date posted: August 19, 2020
Regardless of whether your school is new to CRM and marketing automation, or has been using these systems for ages,...
How to Provide an In-Person Admissions Experience Online
Date posted: July 1, 2020
Although every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...