How many of your students have full-time jobs? While people working through their studies is nothing new, there have been...

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and...