If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...

Many of today’s students will do most of their shopping online. They buy products, order services, make appointments, and plan...

Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...

It’s no surprise that more and more schools are investing in marketing automation software. A multifunctional solution that can help...

Studying abroad is a big decision which cannot be taken lightly. Prospects will do extensive research to find the right...

How many of your students have full-time jobs? While people working through their studies is nothing new, there have been...

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...