The shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Although every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

If you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

Replicating the admissions process online is all about providing prospective students with a valuable experience from the moment they land...

Social media is often where many institutions showcase the lighter side of school life. From stories and posts highlighting student...

Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

For many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...

While the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...