Reading Time: 12 minutes At the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...

Reading Time: 12 minutes A good digital marketing strategy allows a school to have a strong online presence, resulting in more prospects exploring their...

Reading Time: 9 minutes Qualified leads are the foundation of any successful business – and this is all the more important for educational institutions....

Reading Time: 10 minutes   When you log into your email each morning, how do you determine which of your messages to actually open...

Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...

Reading Time: 10 minutes As in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...

Reading Time: 14 minutes For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...

How to Target Students on Facebook Ads

Date posted: January 28, 2022

Reading Time: 10 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...

Reading Time: 6 minutes Student testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...

Reading Time: 10 minutes Up until the COVID-19 pandemic hit, recent years had shown a steady growth in worldwide student mobility. The OECD estimated...