TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutes At the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutes A good digital marketing strategy allows a school to have a strong online presence, resulting in more prospects exploring their...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 9 minutes Qualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
The Ultimate Guide to Creating Email Subject Lines for Higher Education
Date posted: May 13, 2022
Reading Time: 10 minutes When you log into your email each morning, how do you determine which of your messages to actually open...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
How to Generate Leads for Your Next Open House as Part of Your Marketing Strategy for Student Recruitment
Date posted: March 16, 2022
Reading Time: 10 minutes As in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...
How to Create an Effective Language School Marketing Strategy
Date posted: February 11, 2022
Reading Time: 14 minutes For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 10 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Showcasing Student Testimonials and Why it Matters in Social Media for Schools
Date posted: January 4, 2022
Reading Time: 6 minutes Student testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...
Recruiting International Students: How to Create an Action Plan that Delivers
Date posted: November 5, 2021
Reading Time: 10 minutes Up until the COVID-19 pandemic hit, recent years had shown a steady growth in worldwide student mobility. The OECD estimated...