Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...

Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...

Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...

7 Higher Education Marketing Trends for 2021

Date posted: December 30, 2020

To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...

What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...

Many schools have made it easy for prospects to learn about them online, whether it be through their website, social...

The student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...

Podcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...

It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....