Marketing and Admissions Attribution Beyond “Leads”: Connecting Campaigns to Enrollments in Your CRM
Date posted: April 8, 2026
Reading Time: 13 minutesIf your reporting still ends at “leads,” you are not doing marketing attribution. You are doing lead counting. And in...
Marketing Dashboards: Ten Metrics That Map to Enrollment Reality
Date posted: April 1, 2026
Reading Time: 14 minutesIf you have ever reviewed a marketing performance dashboard and wondered what it actually means for enrollment, you are not...
LinkedIn for Education Lead Gen: When It Works, and How to Avoid Expensive Weak Leads
Date posted: March 25, 2026
Reading Time: 14 minutesLinkedIn occupies a very specific role within higher education marketing. It is not the lowest-cost acquisition channel, and it is...
Meta’s Move to Advantage+ (and Broader Audiences): How Schools Protect Lead Quality
Date posted: March 18, 2026
Reading Time: 14 minutesMeta’s shift toward Advantage+ audiences and broader targeting represents a structural change in how higher education institutions approach paid media....
One System. Total Control: The Future of Enrolment Management
Date posted: March 11, 2026
Reading Time: 13 minutesIf your marketing team reports “more leads” while admissions reports “fewer enrolments,” the issue is rarely lead volume. It is...
Student Lead Re-Engagement Campaigns: How to Segment Dormant Leads and Restart Conversations Without Spamming
Date posted: February 25, 2026
Reading Time: 12 minutesEvery admissions CRM contains a neglected segment: inquiries who downloaded a viewbook, began an application, attended a webinar, or requested...
GA4 for Enrollment Growth: A Higher Ed Marketer’s Guide to Google Analytics 4
Date posted: January 21, 2026
Reading Time: 15 minutesGoogle Analytics 4 (GA4) has reshaped how colleges and universities track prospective student behaviour online. With the retirement of Universal...
What Is an AI Agent and How Can Colleges Use Them?
Date posted: December 24, 2025
Reading Time: 13 minutesArtificial intelligence has rapidly evolved from experimental pilots into practical tools in higher education. Colleges and universities are now adopting...
Holiday Video Ideas for Schools: Festive Highlights to Engage Your Community
Date posted: December 17, 2025
Reading Time: 15 minutesThe holiday season offers a valuable opportunity for schools to foster connection and celebrate community. Each year, Higher Education Marketing...
10 of the Best Marketing Strategies for Schools
Date posted: December 10, 2025
Reading Time: 16 minutesIn today’s highly competitive education landscape, schools at every level, from K–12 academies to public universities, must embrace modern, digital-first...