Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 11 minutesIs your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutesYou may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Reading Time: 10 minutesImagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutesOver the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutesYour Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...
The Growing Importance of CRM for Student Recruitment
Date posted: January 25, 2017
Reading Time: 9 minutesBelieve it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...
Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns
Date posted: January 11, 2017
Reading Time: 10 minutesPay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...
8 of This Year’s Best Higher Ed Holiday Greeting Videos
Date posted: December 21, 2016
Reading Time: 5 minutesVideo holiday greetings from schools have become fairly common over the past number of years, to the point that it...
Why You Should Consider Adding Native Advertising to your Higher Education Marketing
Date posted: December 14, 2016
Reading Time: 10 minutesMedia consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...