Your boss says you need to generate more student leads and it is your job to figure out how to...

Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...

If you post to your college or university’s blog to engage prospective students then you know how difficult it can...

Student testimonials should be at the top of your school’s content creation list. Information about the kind of students enrolled...

It’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...

We hear, “I need more high quality leads”, from college and university marketers a lot. From Ivy League MBA schools...

Higher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered...

Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...

Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit...