Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them...

Are Microsites Right for Your School?

Date posted: August 23, 2013

A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...

With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

PPC Conversion Rates in Higher Ed

Date posted: June 11, 2013

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...

According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their...

Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...