A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutes In today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...
Email CTA Best Practices to Apply in Your School’s Email Marketing Campaigns
Date posted: May 24, 2023
Reading Time: 10 minutes It’s undeniable that schools looking to reach prospects more directly need to develop a higher education email marketing strategy. Various...
Tips for Email Marketing: 6 Subject Ideas for Your School’s Automated Email Campaigns
Date posted: March 15, 2023
Reading Time: 10 minutes New technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is...
Winning the Email Game in 2023: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutes When considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...
6 Tips for Writing Email Marketing Content for Prospective Students
Date posted: November 9, 2022
Reading Time: 8 minutes Email marketing is a way for your school to deliver messages straight to prospective students. Even with all the software...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutes Has a prospective student shown interest in your school? Have they shared their contact information to learn about your school’s...
The Ultimate Guide to Creating Email Subject Lines for Higher Education
Date posted: May 13, 2022
Reading Time: 10 minutes When you log into your email each morning, how do you determine which of your messages to actually open...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
5 Key Benefits to Creating a Newsletter Marketing Strategy for Your School
Date posted: April 13, 2022
Reading Time: 10 minutes For schools today, the challenge of marketing doesn’t end with capturing the interest of prospective students; you need to be...
Email Marketing for Schools: Strategies and Techniques to Make You Stand Out
Date posted: March 2, 2022
Reading Time: 11 minutes Email marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...