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Higher Education Marketing

How to Promote Higher Ed Social Media Posts Effectively

February 13, 2019


paid social media for schools

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...read_more

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you spend on crafting thoughtful, interesting content, you can still find...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

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Targeting International Students in the Middle East and North Africa

February 6, 2019


recruiting international students

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...read_more

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and for good reason. Comprising 21 countries with a combined population...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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The Unique Challenge of Recruiting International Students from Europe

January 23, 2019


education marketing Europe

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have developing...read_more

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have developing...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, News, Online Student Recruitment, Social Media Marketing, Web Design and Development

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6 Ways to Make Your Location an Asset in Online Student Recruitment

January 16, 2019


education marketing ideas

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...read_more

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Creating a Digital Marketing Strategy for Local Student Recruitment

January 9, 2019


Local higher ed marketing

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...read_more

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Social Media Marketing

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Pro Tips for Creating Social Media Stories for Schools

January 2, 2019


higher ed stories

Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo or video. While the specific features and layouts may differ...read_more

Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo or video. While the specific features and layouts may differ...read_more

CATEGORIES: Blog, Education Lead Generation, Inbound marketing, News, Online Student Recruitment, Social Media Marketing

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The 7 Hottest Higher Ed Digital Marketing Trends for 2019

December 26, 2018


digital marketing trends

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...read_more

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment, SEO, Social Media Marketing, Web Design and Development

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This Year’s Best Higher Ed Holiday Videos!

December 19, 2018


higher ed marketing video

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...read_more

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment

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6 Paths to Instant Growth on Instagram for Schools

December 12, 2018


Instagram marketing

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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A Beginner’s Guide to Using Marketing Automation for Education

December 5, 2018


higher education marketing

In today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a number of different stages through a variety of channels, and...read_more

In today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a number of different stages through a variety of channels, and...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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