With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...

Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...

7 Higher Education Marketing Trends for 2021

Date posted: December 30, 2020

To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...

Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...

It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....

If international students comprise a large part of your school’s student population, these past few months have likely been challenging....

Like most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

Today, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM is...

The Essentials of Language School Advertising

Date posted: October 2, 2019

With increasing online competition, many schools have found it more and more difficult to remain visible on search engines and...