Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
7 Higher Education Marketing Trends for 2021
Date posted: December 30, 2020
To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
How to Use Digital Marketing for International Student Recruitment in a Post-Pandemic World
Date posted: September 30, 2020
If international students comprise a large part of your school’s student population, these past few months have likely been challenging....
Managing Business School Student Recruitment During COVID-19
Date posted: June 10, 2020
Like most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
CRM for Schools Made Simple: A Beginner’s Guide
Date posted: October 4, 2019
Today, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM is...
The Essentials of Language School Advertising
Date posted: October 2, 2019
With increasing online competition, many schools have found it more and more difficult to remain visible on search engines and...