Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
How to Create an Effective Language School Marketing Strategy
Date posted: February 11, 2022
Reading Time: 14 minutes For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...
6 Winning Student Recruitment Strategies to Drive Results in 2022
Date posted: January 19, 2022
Reading Time: 13 minutes Understandably, the past few years have been unpredictable to say the least. Institutions across a wide range of industries have...
Recruiting International Students: How to Create an Action Plan that Delivers
Date posted: November 5, 2021
Reading Time: 10 minutes Up until the COVID-19 pandemic hit, recent years had shown a steady growth in worldwide student mobility. The OECD estimated...
Are Your Landing Pages Optimized for International Student Recruitment? Why It Matters
Date posted: November 3, 2021
Reading Time: 13 minutes The educational world is relentlessly competitive, making it more important than ever for schools to pursue every avenue possible for...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutes With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutes Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
7 Higher Education Marketing Trends for 2021
Date posted: December 30, 2020
Reading Time: 8 minutes To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Reading Time: 12 minutes Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
Reading Time: 9 minutes It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....