Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...

It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....

If international students comprise a large part of your school’s student population, these past few months have likely been challenging....

Like most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

Today, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM is...

The Essentials of Language School Advertising

Date posted: October 2, 2019

With increasing online competition, many schools have found it more and more difficult to remain visible on search engines and...

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...

An essential but often underestimated factor in converting students is the quality of your application forms. If your school offers...

How can you tell when a prospective student is seriously interested in your school? How do you know when to...