Reading Time: 11 minutesHigher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website....

Reading Time: 12 minutesToday’s prospective students aren’t waiting for a glossy brochure to arrive in the mail. They’re researching schools on their phones...

Reading Time: 10 minutesOnline student recruitment no longer follows a simple path from advertisement to website visit to application. Prospective students move between...

Reading Time: 14 minutesBefore traditional media and search engines, schools relied primarily on their reputation to spread the word about their unique offerings....

Reading Time: 12 minutesDigital marketing is quickly taking on a new shape, and the way we search and find information on the internet...

Reading Time: 11 minutesAs an educational marketer, reaching the right audience is crucial, especially if you need to attract international students and parents....

Reading Time: 11 minutesWhat search engine does China use? As an educational institution trying to reach the Chinese market, the answer to this...

Reading Time: 9 minutesIncreasing student enrollment requires more than generating additional website traffic or inquiries. Institutions need to attract suitable prospects, answer the...

Reading Time: 10 minutesThe journey from prospective student to enrolled pupil is anything but linear. It involves carefully planned interactions that balance communication,...

Reading Time: 8 minutesIn a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international...