7 Higher Education Marketing Trends for 2021
Date posted: December 30, 2020
To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
How to Use Digital Marketing for International Student Recruitment in a Post-Pandemic World
Date posted: September 30, 2020
If international students comprise a large part of your school’s student population, these past few months have likely been challenging....
Managing Business School Student Recruitment During COVID-19
Date posted: June 10, 2020
Like most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
CRM for Schools Made Simple: A Beginner’s Guide
Date posted: October 4, 2019
Today, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM is...
The Essentials of Language School Advertising
Date posted: October 2, 2019
With increasing online competition, many schools have found it more and more difficult to remain visible on search engines and...
Diversify Your International Student Recruitment Strategies with Digital Marketing
Date posted: September 27, 2019
As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...
9 Steps to Building the Perfect Forms in your Student Application Portal
Date posted: September 25, 2019
An essential but often underestimated factor in converting students is the quality of your application forms. If your school offers...