Transforming the Student Journey: How a Modern Portal Guides Every Step From First Click to First Day
Date posted: June 25, 2025
Reading Time: 11 minutesHigher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website....
Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students
Date posted: June 18, 2025
Reading Time: 12 minutesToday’s prospective students aren’t waiting for a glossy brochure to arrive in the mail. They’re researching schools on their phones...
10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment
Date posted: January 15, 2025
Reading Time: 13 minutesNow more than ever, knowing how to recruit students online is essential for success. In 2025, brochures and campus visits...
Mastering PPC Advertising for Education Marketing: A Comprehensive Guide
Date posted: October 23, 2024
Reading Time: 14 minutesBefore traditional media and search engines, schools relied primarily on their reputation to spread the word about their unique offerings....
Optimizing for Ai-Driven Google Search: A Guide for Educational Institutions
Date posted: September 25, 2024
Reading Time: 12 minutesDigital marketing is quickly taking on a new shape, and the way we search and find information on the internet...
The Ultimate Guide to WeChat Ads: Key Strategies & Practices
Date posted: July 10, 2024
Reading Time: 11 minutesAs an educational marketer, reaching the right audience is crucial, especially if you need to attract international students and parents....
Baidu SEO Guide: 4 Best Practices in the Chinese Market for International Recruitment
Date posted: July 3, 2024
Reading Time: 11 minutesWhat search engine does China use? As an educational institution trying to reach the Chinese market, the answer to this...
How to Increase Student Enrollment: 5 Proven Education Marketing Strategies
Date posted: June 19, 2024
Reading Time: 11 minutesAs an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student...
Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student
Date posted: June 5, 2024
Reading Time: 10 minutesThe journey from prospective student to enrolled pupil is anything but linear. It involves carefully planned interactions that balance communication,...
Partnering with a Marketing Agency for International Student Recruitment
Date posted: November 1, 2023
Reading Time: 8 minutesIn a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international...