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CRM and Marketing Automation by Education Experts
Based on the Mautic open-source marketing automation platform, Mautic by HEM has been developed by our team into a robust CRM and marketing automation solution designed specifically for the education sector.
By helping you to easily segment, manage, and follow up with prospects, Mautic by HEM will help you streamline your lead management to improve efficiency and cost-effectiveness.
Mautic by HEM’s marketing automation tools will help you scale up your email marketing, landing pages, forms, automated workflows, and much more, taking your digital student recruitment efforts to the next level.
Mautic by HEM comes with several out-of-the-box custom reports designed specifically for the education sector. You can use these insights to track your team’s activities and productivity, the progress of leads as they move through the funnel, and much more.
Mautic by HEM offers a suite of tools for your team to follow up with, nurture, and convert your leads into students. Your team can send automated SMS and emails, book meetings, make calls, and more, all from one centralized system.
Email marketing is one of the most effective and proven methods of nurturing leads towards conversion. Mautic by HEM can be used to design, build, and manage a range of different automated and manual email campaigns to engage your prospects.
Mautic by HEM can also help your team better manage its day-to-day work. Integrate your workplace calendars, use workflows to assign leads and follow-up tasks, and track your team member’s productivity and success.
Manage the assignment and segmentation of each and every contact. Track each individual lead’s enrollment journey and keep notes and records of every touchpoint.
Manage your agency relationships. Create unique contacts for individual agents and agencies and track associated leads and their progress.
Segment your contacts by admissions stage, program, location, or any other criteria to ensure each prospect gets the right message at the right time.
Create campaign assets, forms, landing pages, and dynamic content to take your student recruitment efforts to the next level.
Create workflows to automate your school’s lead assignment, event invites and registrations, email and SMS marketing, or any other aspect of your admissions and marketing processes.
Create and design emails and SMS templates for automated and manual use, monitor your social media presence, and more.
Design a lead scoring system to help your admissions team identify and prioritize high-value leads.
Measure the success of your lead generation efforts by channel, admissions follow-up efforts, and much more.
Fill out this form to learn more on how HEM can help you achieve your recruitment goals!