Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

Getting the Most out of YouTube for Schools

Date posted: March 21, 2018

Here’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some...

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the...

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...