If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some...

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the...

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...

What is a digital community? While there is no single definition, and much will depend on your student base and...

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one...