Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutesThe use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
Voice Search Optimization for Higher Education SEO
Date posted: April 25, 2018
Reading Time: 9 minutesThough voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutesKeywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
Getting the Most out of YouTube for Schools
Date posted: March 21, 2018
Reading Time: 12 minutesHere’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...
Higher Education Texting Ideas for Every Stage of the Enrollment Journey
Date posted: March 7, 2018
Reading Time: 9 minutesAmid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?
Date posted: January 31, 2018
Reading Time: 11 minutes The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with...
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutesFor schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutesAny school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...
Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
Reading Time: 11 minutesFor the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...