Case Studies

Every educational institution faces distinct challenges. That is why our marketing solutions are always unique combinations of our services. See what types of successes we can help you achieve.

Webster Geneva

University / Webster Geneva

In the fiercely competitive higher education landscape of Geneva, Webster University witnessed a remarkable 30% surge in student enrollment, all credited to the strategic collaboration with Higher Education Marketing. Mark Hatton, Director of Admissions, hails HEM's digital expertise as a game-changer, praising their rapid response to queries. The success solidifies Webster's unique offerings and sets the stage for future collaborations, including the integration of AI for student recruitment.

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Griffith College

University / Griffith College

Discover how Griffith College, Ireland's largest independent college, achieved a 20% YoY increase in spring 2023 intake registrations through strategic collaboration with HEM Educational Marketing Solutions. Explore their journey optimizing marketing and recruitment with Hubspot CRM, website audits, staff training, and improved communication workflows.

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IH Dublin

Language School / IH Dublin

IH Dublin, one of Ireland’s leading English-language schools, offers a wide variety of courses and caters to a range of people from ages 9 to senior citizens. As a result, it needs a CRM and marketing automation program that will help it to market to the specific needs of each student.

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ENSR International School

K-12 / ENSR International School

Discover how ENSR International School transformed its student recruitment strategy with HEM's digital marketing expertise. Targeted SEO and Google Ads campaigns led to a 10% annual increase in admissions, showcasing the impact of specialized marketing in education. A must-read case study for those looking to elevate their recruitment efforts.

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Business School Lausanne

Business School / Business School Lausanne

Explore the success story of Business School Lausanne, a premier Swiss institution, in optimizing student recruitment through strategic digital marketing. With Higher Education Marketing, the school leverages data insights, ensuring cost-effective outreach and global diversity. Discover how this collaboration enables BSL to prioritize teaching while maintaining a competitive edge in a dynamic higher education landscape.

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Cumberland College

Career College / Cumberland College

Explore how Cumberland College, a Canadian career institution specializing in digital marketing training, collaborated with HEM to achieve a 21.64% increase in overall traffic and a 27.53% rise in SEO-generated users. Dive into the case study to unveil insights into a 95% surge in lead flow. Take a closer look for transformative education marketing insights and discover the strategies that made a significant impact.

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Wilfrid Laurier

University / Wilfrid Laurier

Laurier places ads on Meta platforms in the target countries. Leveraging HEM’s expert knowledge of international markets, the ads can even be narrowed to focus on specific cities to ensure the biggest bang for the buck.

In addition to social media, Laurier advertises on Google – its ads appear when a student searches for “university study in Canada” or a similar phrase.

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Stenberg College

College / Stenberg College

Stenberg College is a medium-sized private college in British Columbia, offering programs in healthcare, nursing and education. Google Ads is a key marketing tool to recruit students. HEM Education Marketing Solutions plays a vital role in ensuring the ads are effective and generate more - and better - leads.

“We can always count on HEM, thanks to their expertise in marketing, their experience in education and their knowledge of the Canadian market,” says Les Merson, Vice President of Marketing and Public Relations at Stenberg. 


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McGill University - School of Continuing Studies

University / McGill University - School of Continuing Studies

Despite investing heavily in digital marketing campaigns to support student recruitment, McGill University School of Continuing Studies had difficulty properly evaluating the success of its efforts.

HEM helped McGill by running new ad campaigns and implementing an eCommerce tracking model that enabled them to measure the applicants, registrations, and revenue their campaigns were driving through their e- commerce platform.

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Canadian Association of Public Schools - International (CAPS-I)

K-12 Association / Canadian Association of Public Schools - International (CAPS-I)

The Canadian Association of Public Schools – International (CAPS-i) is a non-profit association committed to advocacy and promotion of international education programs in Canadian public schools that comprises 124 publicly funded Canadian school districts. As one of the first ports of call for education agents/consultants and families around the globe looking to send students to public schools in Canada, CAPS-i relies heavily on its online presence. However, that digital presence struggled in 2018.

With a long history of collaboration, HEM helped CAPS-i improve its online visibility, particularly by creating a mobile-friendly site and performing an effective and timely site diagnosis that led to SEO optimization to regain lost traffic.

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Randolph-Macon Academy

K-12 / Randolph-Macon Academy

Randolph-Macon Academy (R-MA) is a co-ed private military school founded in 1892 located in Front Royal, Virginia, that serves day and boarding students in grades 6-8 (Middle School) and grades 9-12 (Upper School) with focus on university-prep curriculum and Air Force JRTOC for leadership development.

HEM helped Randolph-Macon Academy to increase its enrollment lead generation, position the school as an attractive choice for academic achievers and position R-MA's value proposition as an academically-focused private school option for parents and students seeking an educational setting with a stronger academic foundation than that offered in public schools

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Graduate Management Admission Council

Graduate Business School / Graduate Management Admission Council

The Graduate Management Admission Council (GMAC) is an international non-profit organization of business schools that provides products and services to academic institutions and prospective graduate management education students. The organization owns the Graduate Management Admission Test (GMAT), a standardized assessment that is widely used by graduate business administration programs (e.g. MBA, Master of Accountancy, Master of Finance, Master of Science in Business/Management, etc.) to measure quantitative, verbal, analytical and integrated reasoning skills in applicants.

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WU Executive Academy

University / WU Executive Academy

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive education. Thus it belongs to the leading business universities worldwide. The executive education portfolio of the WU Executive Academy includes MBA programs, Master of Laws programs, Professional Master programs, BBA programs, university certificate programs, and compact continuing education programs,and custom programs. In recent years, the WU Executive Academy has become one of the leading providers in Europe.

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Western University of Health Sciences Case Study

University / Western University of Health Sciences Case Study

Western University of Health Sciences is a private, non-profit graduate school for health professionals, located in downtown Pomona, California.
HEM helped Western University of Health Sciences more effectively track registrations across various institutional websites and subdomains by implementing customized cross-domain tracking.

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Institut Trebas / Trebas Institute

Career College / Institut Trebas / Trebas Institute

Established in 1979, Trebas Institute is recognized by industry for the exceptional quality of its training programs in audio engineering, event management, entertainment management, and film & television production. 
HEM helped Trebas combat declining ROI on Pay-per-Click campaigns by completely overhauling their keyword list, landing pages, and analytics tracking.

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Sherman College of Chiropratic

College / Sherman College of Chiropratic

Located in Spartanburg, South Carolina, Sherman College is a long-established leader in the education of Doctors of Chiropractic. 
HEM helped Sherman College gain a competitive edge by auditing and optimizing their website lead generation mechanisms, and improving on-page SEO to boost visibility and organic traffic.

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Canadian Tourism College Case Study

Career College / Canadian Tourism College Case Study

Canadian Tourism College (CTC) is Canada’s leader in high-end hospitality and tourism career training. CTC has campuses in Vancouver and Surrey, and is British Columbia’s first accredited tourism college.

HEM helped CTC move into the top three Google search results position for 76 priority keywords, leading to increased organic website traffic and substantially improved lead generation

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John Cabot University Case Study

University / John Cabot University Case Study

Founded in 1972, John Cabot University is an independent, four-year liberal arts university offering undergraduate degrees and study abroad programs to English-speaking students from all over the world.

HEM helped John Cabot University increase website traffic and student applications by optimizing their site for SEO, and implementing a personalized, multi-channel content marketing strategy.

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