Case Studies

The McGill School of Continuing Studies has earned an international reputation as a leader in continuing education. Their programs are innovative, instructors are engaged, and their learners are smart and diverse.

HEM examined the McGill School of Continuing Studies' lead generation and conversion framework from top to bottom to develop a more streamlined, transparent, and effective measurement process across the entirety of the school’s enrollment funnel.

The Graduate Management Admission Council (GMAC) is an international non-profit organization of business schools that provides products and services to academic institutions and prospective graduate management education students. The organization owns the Graduate Management Admission Test (GMAT), a standardized assessment that is widely used by graduate business administration programs (e.g. MBA, Master of Accountancy, Master of Finance, Master of Science in Business/Management, etc.) to measure quantitative, verbal, analytical and integrated reasoning skills in applicants.

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive education. Thus it belongs to the leading business universities worldwide. The executive education portfolio of the WU Executive Academy includes MBA programs, Master of Laws programs, Professional Master programs, BBA programs, university certificate programs, and compact continuing education programs,and custom programs. In recent years, the WU Executive Academy has become one of the leading providers in Europe.

Academy of Learning College is one of the largest career colleges in Canada, with campuses in 8 provinces and the Northwest Territories. 
 
HEM helped AOLC optimize their online marketing by designing a new, responsive website for the college, with improved lead generation mechanisms, and customized content aimed at decreasing bounce rates, boosting lead generation, and capturing more mobile traffic.

Western University of Health Sciences is a private, non-profit graduate school for health professionals, located in downtown Pomona, California.
  
HEM helped Western University of Health Sciences more effectively track registrations across various institutional websites and subdomains by implementing customized cross-domain tracking.

Established in 1979, Trebas Institute is recognized by industry for the exceptional quality of its training programs in audio engineering, event management, entertainment management, and film & television production. 
 
HEM helped Trebas combat declining ROI on Pay-per-Click campaigns by completely overhauling their keyword list, landing pages, and analytics tracking.

Located in Spartanburg, South Carolina, Sherman College is a long-established leader in the education of Doctors of Chiropractic. 
 
HEM helped Sherman College gain a competitive edge by auditing and optimizing their website lead generation mechanisms, and improving on-page SEO to boost visibility and organic traffic.

Canadian Tourism College (CTC) is Canada’s leader in high-end hospitality and tourism career training. CTC has campuses in Vancouver and Surrey, and is British Columbia’s first accredited tourism college.

HEM helped CTC move into the top three Google search results position for 76 priority keywords, leading to increased organic website traffic and substantially improved lead generation

Founded in 1972, John Cabot University is an independent, four-year liberal arts university offering undergraduate degrees and study abroad programs to English-speaking students from all over the world.

HEM helped John Cabot University increase website traffic and student applications by optimizing their site for SEO, and implementing a personalized, multi-channel content marketing strategy.

CultureWorks is an English for Academic Purposes (EAP) school which offers courses directly on the campuses of various partner institutions in order to prepare international students for Canadian colleges and universities. 
 
HEM helped CultureWorks to develop a customized digital marketing strategy, streamline its campaign tracking, and automate its follow-up processes to achieve one year of overall increased traffic across all digital channels.