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Define specific goals for your education marketing campaigns and social media presence to ensure that strategy, design, content and conversions are finely tuned to deliver your institution's strategic objectives.

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Measure your website goals and calibrate your school's analytics to measure online and offline marketing initiatives.

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Review regular reports to track the performance of your school's marketing tactics, maximizing lead generation and student recruiting strategies.

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Study key performance indicators, such as goal conversion rates, for each individual marketing tactic, including search engine optimization, pay per click and social media.

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Drive continuous improvements and increase the ROI of your education marketing strategies by testing new variations of your content, website layout and calls to action.