It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...

Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating...

As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the...

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet...