Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy
Date posted: November 23, 2022
Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also...
Everything Schools Should Know When Creating Ads Targeting College Students
Date posted: July 13, 2022
Reading Time: 8 minutes Today’s competitive education market makes it more important than ever for schools to seek out various ways to stand out...
Considering PPC for Higher Education? How to Find the Right Digital Advertising Mix and Channels for Your School
Date posted: May 4, 2022
Reading Time: 13 minutes Ever since the onset of the pandemic, digital spaces and interactions have been on the rise. Interestingly, so has digital...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 10 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Writing Great Google Ads for Schools: A Step-by-Step Guide
Date posted: September 15, 2021
Reading Time: 12 minutes In the world of advertising for student recruitment, many schools will surely rate Google ads as one of their top...
8 Benefits of Auditing Your Education Advertising Campaigns
Date posted: September 8, 2021
Reading Time: 9 minutes If you’ve been working in digital marketing for student recruitment for a while, you’re probably well aware of the potential...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutes With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 10 minutes If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
The Definitive Guide to Google Ads for Schools
Date posted: July 1, 2021
Reading Time: 13 minutes Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
Targeting in Google Ads for Schools: How to Zero-In On Your Prospects
Date posted: June 9, 2021
Reading Time: 14 minutes You may already be aware of the power and potential of Google Ads for your school’s recruitment efforts. If your...