Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
What do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...
The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
Should You Be Investing in Paid Ads for Schools During the COVID-19 Crisis?
Date posted: May 27, 2020
Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...
6 Steps to Marketing New Online Courses Successfully
Date posted: May 20, 2020
Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...
Everything You Need to Know About Twitter Ads for Schools
Date posted: February 19, 2020
When it comes to online advertising, Twitter is often left out of the conversation. Yes, it’s true that Twitter Ads...
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
As we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
People talk about Facebook in 2019 as if it’s the uncool dad of social media – and in some ways,...
6 Steps to Business School Advertising Success
Date posted: November 20, 2019
In the fast-paced world of business education, not only do schools want to find quality candidates – they need to...
The Definitive Guide to Google Ads for Schools
Date posted: October 23, 2019
Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
The Essentials of Language School Advertising
Date posted: October 2, 2019
With increasing online competition, many schools have found it more and more difficult to remain visible on search engines and...