The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

The more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...

Creating a multilingual website can be a giant step forward for any school looking to internationalize its web presence. With...

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...