SEO

Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...

For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...

In digital marketing terms, website content is the gift that keeps on giving. Where ad campaigns, social media posts, or...

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

The more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...

Creating a multilingual website can be a giant step forward for any school looking to internationalize its web presence. With...

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...