SEO

Multilingual SEO for Education Websites: 7 Crucial Tips for Schools

Date posted: April 10, 2019

Creating a multilingual website can be a giant step forward for any school looking to internationalize its web presence. With...

Should Long-Form Blogs be Part of Your Higher Education Content Strategy?

Date posted: April 3, 2019

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...

Transforming Your Higher Education Content Strategy with Historical Optimization

Date posted: March 6, 2019

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...

Perfecting the Art of Conversion Rate Optimization for Student Recruitment

Date posted: February 20, 2019

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

Creating a Digital Marketing Strategy for Local Student Recruitment

Date posted: January 9, 2019

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...

The 7 Hottest Higher Ed Digital Marketing Trends for 2019

Date posted: December 26, 2018

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

Metrics to Measure the Success of Your Education Content Marketing Strategy

Date posted: November 14, 2018

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...

Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages

Date posted: October 3, 2018

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...