SEO

Blogging has long been one of the most effective strategies for recruiting students in the digital realm. Digestible but rich...

Major changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...

How would you rate your school’s SEO efforts? Are you performing well in strategically important searches? Do you attract organic...

Is more content better? Not always.  While a content marketing strategy that involves a regular, frequent publishing schedule should be...

In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...

Having a good local student recruitment strategy is important for schools at the best of times. As much as students...

At this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...

If you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

With the COVID-19 crisis creating uncertainty as to when and how physical campuses will be able to reopen, many schools...

Search engine algorithms are meant to be your friends – not your enemies. While it’s undoubtedly difficult to constantly keep...