When it comes to evaluating your online performance, the real story lies in the details. We embed analytics into all of our data-driven services, giving you hard evidence to determine whether you are effectively reaching your goals. By uncovering trends in your web activity over time, we help you understand what is and isn't working in your marketing initiatives. Here’s how our process works:
We Start by Defining your Marketing Goals
To know if your website is successful you need to first define what "success" means for your school. Here is an example of a worksheet we use when beginning an Analytics discussion with our clients. For each type of audience visiting your website, we want to find a balance between your goals and those of your visitors. This leads to deeper conversations about website goals, translating your objectives into high level Key Performance Indicators (KPIs) that we would set up for your Analytics.
Here are some examples of typical users' objectives »
Measuring the Impact of your Initiatives
Configuring analytics tracking to collect specified KPI data allows us to measure how well you are achieving your goals. We usually set up a number of profiles to track all aspects of your online presence (multiple domains, sub domains, microsites), applying various filters and a tracking code to retrieve the most relevant insights. Once we’ve set the analytics up with the right parameters, we put it to work for you!