Analytics are the backbone of measuring and understanding your institution’s data. Whether your school is looking to increase admissions, track student engagement, or simply discover which channels contribute to your overall web presence, a well configured analytics platform is key to providing the information you need.
Actionable Google Analytics (GA) Configurations
Google Analytics is the most widely used web-analytics tool in the world and tracks data on over 28 million websites. You’re likely one of them. Want to understand who’s visiting your website, on which pages, and for how long? Measuring what actions students take on your website, where they come from, and what drives them to your organization are key to understanding and improving your enrollment results.
At HEM, we can configure your analytics in a way that goes beyond simply reporting the numbers. By measuring meaningful actions taken by your most valuable prospects, we focus on metrics that can be transformed into actionable insights for your marketing initiatives and recruitment efforts.
Get Ready! Google Analytics is Migrating to GA4
Google announced that effective July 1, 2023, it is sunsetting Google Analytics (aka Universal Analytics or UA) and will stop processing hits, allowing only a short window of time following that date to allow for access to previously processed data. If you’re using UA, it’s essential that your data be migrated to Google Analytics 4 (aka GA4) as soon as possible to begin building new data sets in GA4 before UA stops processing your school’s online data. In stark terms, your school will lose visibility on the actions taken by prospective students on your website.
We fully understand the complexity that’s involved in setting up web analytics correctly and managing GA4 migrations. This is no simple task as each school’s setup is unique and have different requirements for their data sets to be structured. Our team of analytics experts can help create a smooth transition to GA4 and ensure that your data is kept safe and secure during this migration while future proofing your data.