Attract, Engage and Convert More Leads Online
Digital marketing is no longer a new, up-and-coming methodology for schools to attract students. In today’s interconnected world, attracting students online is arguably the most essential component of a successful recruitment strategy.
Doing so effectively requires a multichannel approach that will allow your school to reach its target audience on all fronts. At Higher Education Marketing, we pride ourselves on developing cohesive, sustainable digital strategies that help schools to convert prospects at every point in the enrollment journey.
From creating persuasive content, to building social media communities, to running successful and cost-effective paid advertising campaigns, we’ve got you covered.
Best of all, our data-driven approach means you can be sure our services are generating the ROI you need, and that your team can work with us to refine and improve your processes every step of the way.
HEM’s inbound marketing packages combine social media, content marketing, SEO, email marketing, and analytics to create a robust digital presence for your school. These channels combine and work cohesively to generate a steady stream of inquiries and applications.
Our multichannel approach can help your school to:
At HEM, we don’t believe in a one-size-fits-all approach. Through the development of thoroughly researched, detailed personas, we’ll create a customized inbound marketing strategy and approach for your school that helps you reach the audiences that matter to you.
Using Google Ads, Facebook Ads, and other providers, HEM’s specialists can create, build, manage, and optimize ad campaigns for schools of any size and budget. We are equipped to handle campaigns in any language, targeted anywhere in the world.
Our expert staff will handle every aspect of your campaign, including:
Whether you want to attract more leads quickly for upcoming courses, break into new markets or regions, or retarget prospects who have shown previous interest in your school, you can be sure that you’re in good hands.
Email marketing is very much the unsung hero of digital marketing. Offering unequalled engagement, cost-effectiveness, and ease, a well thought out email marketing strategy can be the backbone of your prospective student follow-up efforts, as well as helping you to keep current students, alumni and others informed and engaged with your school.
Our content and marketing automation specialists can help your school to create:
Because of its importance, HEM incorporates certain email marketing services into its inbound marketing and Mautic CRM and Marketing Automation packages, as well as offering standalone email marketing services.
Give your digital presence a makeover with one of our web design services. Our team of designers and developers can handle everything from simple updates to full-scale redesigns, and can work with several different platforms, languages, and design needs. We also offer ongoing hosting, maintenance, and support services for schools.
Our extensive web design services can help your school:
Your school’s website plays a foundational role in your digital marketing strategy, so it’s important to give your site the attention it deserves. Our services are designed to help you do that
Some of our many digital marketing clients include:
Fill out this form to learn more on how HEM can help you achieve your recruitment goals!