In today’s highly competitive and interconnected world, attracting qualified student prospects online is arguably the most essential component of a successful recruitment strategy.
For over 15 years, the team at HEM, have been developing cohesive, sustainable digital strategies, for schools around the globe, that convert prospects at every point in the enrollment journey. We know what works and what doesn’t, and though each school is unique in its offering and culture, our fact-based approach informs us that a multichannel approach will allow your school to reach its target audience on all fronts. We approach this from the view of the entire student journey through the enrollment funnel - from inquiry to application. By creating engaging and persuasive content, to building social media communities, and running successful and cost-effective paid advertising campaigns, we’ve got you covered.
Best of all, our data-driven approach and regular reporting on performance measures, means you can be sure our services are generating the ROI you need. And our collaborative approach ensures that your team can work in step with ours to refine and improve processes every step of the way.
HEM’s inbound marketing packages, combine social media marketing, content marketing, SEO, email marketing, and analytics to create a robust digital presence for your school online. These channels combine and work in synergy to generate a steady stream of inquiries and applications for your target audience.
Our multichannel approach can help your school to:
Through the development of thoroughly researched, detailed personas that match your ideal target audience, we’ll create a customized inbound marketing strategy and approach for your school that helps you reach the audiences that matter to you.
Using Google Ads, Facebook and Instagram Ads, and other providers, HEM’s paid ads specialists can create, build, manage, and optimize ad campaigns for schools of any size. We’re equipped to handle campaigns for single or multiple campuses, in any language, and targeted anywhere in the world. Come check us out.
Our expert staff will take care of all the heavy lifting for your campaign, including:
Whether you want to attract more leads quickly for upcoming courses, break into new markets or regions, or retarget prospects who have shown interest previously in your school, you can be confident that your marketing investment is in capable hands.
Email marketing is very much the unsung hero of digital marketing. When it resonates, it offers you a direct line to your most important decision makers allowing you to generate more leads, improve conversions, and boost revenue. Offering unequaled engagement, cost-effectiveness, and ease, a well-developed email marketing strategy is the backbone of your prospective student follow-up efforts, as well as helping you to keep current students, alumni and others informed and engaged with your school community.
Our content and marketing automation specialists can help your school to create:
Because of its importance, HEM incorporates certain core email marketing services into both our Inbound Marketing and Mautic CRM and Marketing Automation packages, as well as offering standalone email marketing services.
Give your school a website designed to keep pace with and take advantage of today’s latest online innovations, allowing for a faster, sleeker, and more intuitive online presence that generates traffic. Our team of designers and developers handle everything from simple updates to full-scale redesigns, and work with several different platforms, languages, and design needs. We also offer ongoing hosting, maintenance, and support services for schools.
The technology on the web continues to evolve and the expectations of the user experience is becoming increasingly demanding in terms of ease of navigation, load time, and design aesthetics.
Our extensive web design services can help your school:
Your school’s website plays a pivotal role in your digital marketing strategy, from top of funnel to the bottom of funnel, so it’s important to ensure every element of your website is working effectively on your behalf to generate traffic and increase conversions. That’s what we do.
As experts in the field of digital marketing for schools, and with a track record that spans over 14 years, we are fully capable to support you to meet your goals on time and on budget.
Some of our many digital marketing clients include:
Fill out this form to learn more on how HEM can help you achieve your recruitment goals!