Need to Adapt Your Student Recruitment for COVID-19?

Learn More About HEM's New Services

Digital marketing is no longer a new, up-and-coming methodology for schools to attract students. In today’s interconnected world, attracting students online is arguably the most essential component of a successful recruitment strategy.

Doing so effectively requires a multichannel approach that will allow your school to reach its target audience on all fronts. At Higher Education Marketing, we pride ourselves on developing cohesive, sustainable digital strategies that help schools to convert prospects at every point in the enrollment journey.

From creating persuasive content, to building social media communities, to running successful and cost-effective paid advertising campaigns, we’ve got you covered.

Best of all, our data-driven approach means you can be sure our services are generating the ROI you need, and that your team can work with us to refine and improve your processes every step of the way.

Inbound Marketing

HEM’s inbound marketing packages combine social media, content marketing, SEO, email marketing, and analytics to create a robust digital presence for your school. These channels combine and work cohesively to generate a steady stream of inquiries and applications.

Our multichannel approach can help your school to:

  • » Improve your search rankings for important targeted keyword
  • » Engage website visitors with compelling, persuasive content
  • » Optimize your website to attract more inquiries and applications
  • » Nurture leads towards enrollment with email and newsletter campaigns
  • » Build active, engaged, and enthusiastic communities on social media
  • » Use data analysis to better understand and improve your digital marketing campaigns

At HEM, we don’t believe in a one-size-fits-all approach. Through the development of thoroughly researched, detailed personas, we’ll create a customized inbound marketing strategy and approach for your school that helps you reach the audiences that matter to you.

Explore Our Inbound Services

Paid Advertising

Using Google Ads, Facebook Ads, and other providers, HEM’s specialists can create, build, manage, and optimize ad campaigns for schools of any size and budget. We are equipped to handle campaigns in any language, targeted anywhere in the world.

Our expert staff will handle every aspect of your campaign, including:

  • » Determining the right targeting and channels to reach your audience
  • » Creating compelling ad copy and designs
  • » Building ad sets, ad groups, and campaigns
  • » Allocating budgets for maximum ROI
  • » Optimizing your campaigns in real-time to increase conversions, improve cost-efficiency, and rotate ads for freshness
  • » Prepare regular reports to help you track and understand your ad performance

Whether you want to attract more leads quickly for upcoming courses, break into new markets or regions, or retarget prospects who have shown previous interest in your school, you can be sure that you’re in good hands.

Explore Our Paid Advertising Servicess

Email Marketing

Email marketing is very much the unsung hero of digital marketing. Offering unequalled engagement, cost-effectiveness, and ease, a well thought out email marketing strategy can be the backbone of your prospective student follow-up efforts, as well as helping you to keep current students, alumni and others informed and engaged with your school.

Our content and marketing automation specialists can help your school to create:

  • » Automated drip campaigns to gradually nurture leads towards enrollment
  • » Reusable templates for autoresponders, FAQs, and other common mails your staff will send
  • » Eye-catching, versatile newsletters to help your school keep its audience connected
  • » Complex, segmented workflows for any need or goal

Because of its importance, HEM incorporates certain email marketing services into its inbound marketing and Mautic CRM and Marketing Automation packages, as well as offering standalone email marketing services.

Explore Our Email Marketing Servicess

Web Design and Development

Give your digital presence a makeover with one of our web design services. Our team of designers and developers can handle everything from simple updates to full-scale redesigns, and can work with several different platforms, languages, and design needs. We also offer ongoing hosting, maintenance, and support services for schools.

Our extensive web design services can help your school:

  • » Improve the user experience your website offers
  • » Develop or optimize a multilingual website for international students
  • » Ensure your site is accessible and attractive across all devices
  • » Create content to populate your site with helpful information and visuals

Your school’s website plays a foundational role in your digital marketing strategy, so it’s important to give your site the attention it deserves. Our services are designed to help you do that

website design

Our Digital Marketing Clients

Some of our many digital marketing clients include:

HEM clients

What Our Clients Say

HEM Client Quote

Request Information

Fill out this form to learn more on how HEM can help you achieve your recruitment goals!