Digital Marketing for Universities

Develop cost-effective recruitment strategies, build your brand online, and reach students in new markets

Is your university equipped for the challenges of the modern, globalized world of student recruitment? Whether you want to attract more international students, communicate more effectively with potential applicants in their own language, or simply increase your online visibility, Higher Education Marketing has the expertise you need.

Since 2008, HEM has been a trusted partner of universities from around the world. Our clients include universities and other educational institutions from more than 12 countries operating in 11 languages, complementing our diverse team of 25 digital marketing specialists hailing from 10 different countries.

Many of our team members have several years experience working for universities, and the range of unique perspectives, specialties, and areas of market expertise brought to the table by everyone at HEM allows us to provide effective and affordable digital marketing solutions that are custom-made to meet your university’s needs.

Some of our most popular services for this sector include:

Chinese Digital Marketing

Don’t let the largest market for international students remain untapped. Use customized digital recruitment solutions–including microsite development, analytics, inbound marketing, PPC lead generation, and social media campaigns – to reach students on Chinese digital channels like Baidu, WeChat, and Weibo.

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Inbound Marketing

Optimize your inbound marketing initiatives to build organic relationships with prospective students and nurture promising leads. Combine social media and email campaigns, customized content, SEO, and precise analytics reporting to amplify your university’s online presence and ensure an efficient and effective recruitment process.

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Multilingual Paid Advertising

Connect with prospective international students in their own language with multilingual Pay-Per-Click ad campaigns. With geo-targeted ads and customized landing pages in more than 10 different languages, applicants from all over the world will be able to find your university.

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What to Expect from Digital Marketing

While agencies typically generate student applications, digital marketing generates both student applications and inquiries. Your university will receive both direct inquiries and applications from students around the world through digital channels, and needs to be prepared to follow up by phone, Skype WhatsApp, and email at every stage of the enrollment process.

You can ensure that prospective applicants find your university online with targeted Pay-Per-Click campaigns that reach students in their native language through both search engines and social media sites.

  • » Digital marketing generates both inquiries and student applications
  • » Agents activity typically generates student applications

HEM can help you develop the proper resources to follow up with prospective students online, with dedicated follow-up services and customized CRM solutions that will allow you to take maximum advantage of your university’s increased visibility and maximize your ROI.

Our University Clients

HEM’s effective lead generation methods have enabled multiple universities to generate more direct inquiries and applications, including:


University Case Study

John Cabot University partnered with HEM in order to increase the number of applications to their study abroad and undergraduate degree programs from the United States. With the help of HEM’s student recruitment expertise, JCU was able to achieve the following results:

  • » 11.52% increase of traffic from the USA
  • » 101% increase in referrals to the JCU website from social media
  • » 300% increase in applications to JCU from social media
  • » 42% increase of student applications to JCU
Read the full case study »

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