Is there some fuzziness around where your lead generation and conversions take place? Do you struggle understanding your prospective student’s motivations, goals and pain points? Is your website optimized to move prospects through the student enrollment funnel towards conversion? Our team can help you streamline and optimize your digital marketing ecosystem to realize your goals.
HEM has provided comprehensive audits to world-class language schools, colleges, universities, business schools, public agencies, and professional associations. Our audits are extensive research undertakings that span several weeks, examining every aspect of your institution from the smallest facet of your online presence to your overall strategic approach.
We tailor every audit to fit a school’s need and context, rather than applying a one-size-fits-all approach. Listening intently and working collaboratively with our clients, this allows our team to understand your specific needs and goals, that will generate actionable recommendations that will deliver a positive outcome.
Depending on your needs, your audit can include any or all of the following:
Conversion tracking analyses examine your institution’s ability to fully and accurately monitor your lead generation and conversion processes. Because goal conversions, such as new applications, registrations, or requests for information are of the utmost importance to your success, it is imperative that they are properly tracked and measured to ensure those contributing channels receive the most support and investment.
HEM will evaluate your conversion processes to ensure that they are correctly set up, configured and tracked. This can include reviewing your:
- » Calls to action (CTAs)
- » Google Analytics goals
- » Google Analytics and Google Tag Manager Tracking
- » Paid advertising campaign tracking