Are you having difficulties attracting prospective students online? Is your admissions team handling requests and applications as efficiently as possible? Is your overall digital marketing strategy in need of an overhaul?
Higher Education Marketing has provided comprehensive audits to leading language schools, college, universities, business schools, public agencies, and professional associations. Our audits are extensive research undertakings that span several weeks, examining every aspect of your institution from the smallest facet of your online presence to your overall strategic approach.
HEM tailors every audit on a case-by-case basis, focusing on your particular situation rather than applying a one-size-fits-all approach. This allows our team to understand your specific needs and goals, and to outline actionable recommendations that will help improve your situation.
Depending on your needs, your audit can include any or all of the following components.
Conversion tracking refers to your institution’s ability to fully and accurately monitor your lead generation and conversion processes. Because goal conversions (such as new applications, registrations, or requests for information) are of the utmost importance to your success, it is imperative that they are properly tracked and measured.
HEM will evaluate your conversion processes to ensure that they are correctly set up, configured and tracked. This can include reviewing your:
- » Calls to action (CTAs)
- » Google Analytics goals
- » Google Analytics and Google Tag Manager Tracking
- » Paid advertising campaign tracking