In many cases, an email is the first introduction between your school and a prospective student or parent. That’s why an effective and well crafted message is critical to establish a dialogue, create rapport, and address commonly asked questions early on to help nurture leads. By offering targeted, personalized, relevant, and automated content, email marketing campaigns initiatives help address typical obstacles to enrollment while simultaneously persuading and motivating the prospective students to make a decision in your school’s favour.
Use Email Lead Nurturing Campaigns to Build Relationships With Prospects
Anytime a new visitor arrives at your website and expresses interest by filling out an inquiry form, there’s the opportunity to nurture that lead along. HEM creates lead nurturing campaigns that offer relevant and customized content to highlight your school’s value message, FAQ’s, differentiation, communicate school culture and student life, and invites them to join your school’s community. We do this through:
- » Automated personalized email workflows to establish rapport with leads from day one
- » Customized content delivered to leads at every point in the enrollment journey using scheduled deployments
- » Appealing to key motivations and addressing crucial pain points
- » Encouraging CTAs to further engage with your admissions team
- » Creating multilingual content in the voice of the international prospect to reduce friction and ease decision making
Here's an example of how a typical inquiry email workflow works
