Email marketing campaigns help build rapport between interested leads and your institution. By offering personalized, relevant, and automated content, email marketing initiatives help address critical barriers to enrollment while simultaneously engaging prospective students with your brand.
Higher Education Marketing has provided comprehensive audits to leading language schools, college, universities, business schools, public agencies, and professional associations. Our audits are extensive research undertakings that span several weeks, examining every aspect of your institution from the smallest facet of your online presence to your overall strategic approach.
Ensure that no prospective student slips through the cracks by seamlessly integrating email marketing initiatives into your campaigns.
Keep Your School Community Engaged With Regular Newsletters
HEM can design, schedule, and send a regular newsletter to keep students engaged with your school both before and after enrollment:
- » Include tailored and engaging content such as infographics, blog posts, and other content offers
- » Highlight the latest news and happenings at your school
- » Promote open houses, campus tours, and other recruitment events
- » Measure your engagement by reviewing open rates, click-through rates, and other KPIs