With over 2 billion active users, Facebook has become the second-most important online advertising platform in the world, and is one of the most effective, easily accessible tools you can use to grow your school’s online presence and brand awareness among prospective students.
Facebook advertising complements your other digital marketing efforts to cultivate user engagement, promote courses or featured content, and provide valuable information about your desired target audience. With the organic reach of brands on Facebook now very limited, it is also becoming increasingly essential to ensuring your school’s visibility on the social network.
HEM can create customized Facebook advertising campaigns that will increase your school’s overall visibility both at home and internationally, better establish your brand identity, and generate meaningful interest from prospective students.
Why Should Schools Advertise on Facebook?
Facebook ads provide a variety of benefits that can help you better reach your student recruitment goals.
- » Optimized and precise audience targeting
- » Versatile goal and formatting options
- » Increased brand exposure and visibility
- » Increased reach and engagement
- » Lead generation and conversion
- » And much more!
HEM will work with your school to identify the results you want to see from Facebook Ads, and create a campaign strategy that is geared towards reaching your marketing goals.