The first page of Google’s search results gather 92% of website clicks – so if your school doesn’t appear at the top when prospects research schools, you’re missing the majority of your target audience.
With Google Ads, you can ensure your school is visible and accessible for prospective students online.As the world’s most-used search engine and largest digital advertising platform, Google Ads is a surefire way to supercharge your school’s online presence, but it comes with its own challenges. Google Ads have complex targeting options, and take time and resources to monitor and optimize.
This is where HEM come in. From researching keywords to creating your campaign to evaluating and updating your ads, HEM takes care of the entire Google Ads process for you, while giving your school total control over the budget, advertising message, and the keywords you want your site to rank for.
With over a decade in the education marketing business, we know how to attract prospective students, and can guarantee your school a healthy ROI on your Google Ads.
Why Use Google Ads?
The benefits of Google Ads are endless, including:
- » Users make an average $2 for every $1 they spend on Google ads
- » Google Ads work faster than SEO
- » Search ads lift brand awareness
- » Google offers highly effective remarketing options
HEM will work with your school to build an effective Google Ads campaign that multiplies the number of inquiries and applications you receive.