Efficient Marketing Automation and CRM for Schools

A powerful and fully-customizable CRM system for educational institutions

Our comprehensive Mautic CRM system helps educational institutions manage inquiries and applications, automate their follow-up processes, and create fully personalized emails, SMS, and complementary content offers for students at every stage of the enrollment process.

HEM will setup and configure the Mautic platform for you, customizing it to your school's specific needs and marketing goals.

Here’s what you can expect from the Mautic CRM:

Powerful CRM

HEM’s Mautic CRM system will help you streamline your student lead management and follow-up processes to improve the efficiency and cost-effectiveness of your operations. Some popular features include:

Lead Management

  • » Easy segmentation of contacts - organize your student leads by admissions stage, program, location, language or however you want!
  • » Calendar integration that allows your team to schedule follow-up contact with students, manage appointments, and assign tasks.
  • » Automated importing of contact information for new inquiries.
  • » Advanced features to manage your lead cultivation and follow-up processes.

Lead Follow-Up

  • » Schedule, log, record, and take notes on calls.
  • » Make calls directly from your system with a single click-to-call feature.
  • » Save on long distance calls to leads with reduced click-to-call rates.
  • » Send, log, and receive SMS and emails directly from your system.
  • » Connect with both local and international students through WhatsApp (beta feature).

Marketing Automation


Mautic can help your school get more done in fewer hours by allowing you to automate certain marketing processes and functions across a number of channels, including:

  • » A template builder to create brand-consistent emails, SMS, and WhatsApp messages.
  • » Pre-loaded and scheduled email, SMS and WhatsApp lead nurturing campaigns.
  • » Customized landing pages, lead generation forms, dynamic web content, and more.
  • » Easily-tracked communications, such as when messages are sent and read.
  • » Lead scoring systems to rank and organized your most valuable prospects.



Mautic comes with a comprehensive reporting suit, allowing you to track the success of your digital marketing campaigns and lead management efforts. You can create customized reports to measure:

  • » Lead generation and conversion success by channel, program, location or any other attribute.
  • » Cost-per-lead / conversion / enrollment based on values assigned to programs.
  • » Agent activity.
  • » Team productivity and student follow-up success.
  • » Email engagement.
  • » Landing page conversion rates.
  • » And any metric your campaign monitors!

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