Pay-Per-Click Marketing

Pay Per Click Marketing for schools involves:

• » Comprehensive keyword research: Keywords are the key to any successful Pay Per Click Campaign and you can't simply pluck these out of the air. Comprehensive keyword research is needed to test which keywords and phrases work best and to then decide which to target.
• » Careful and thorough bid management: Pay Per Click auction listings can be a rough and tumble world. Without continuous attention and adjustments, your bids will not be at their most efficient and cost effective. Carefully managing your bids can increase click through rate, target ads geographically, tweak ad copy, and maximize your cost per lead.
• » Consistent tracking, measuring, and reporting: Pay Per Click campaigns must be consistently tracked and measured to determine your click conversion rate, which clicks are making you money, and most importantly, which clicks are costing you money.