Google Adwords for Higher Education
Also known as Search Engine Marketing, Pay Per Click (PPC) Marketing gives your school the ability to market specific programs to different student groups and departments. Your school can run Pay Per Click campaigns on all major networks, including Facebook, Google Adwords, Microsoft AdCenter and LinkedIn, among others.
Higher Education Marketing’s Pay Per Click Marketing services provide:
- » The ability to choose the keywords you want your site to rank for
- » Ads displayed on the first page of organic search results
- » Total control over PPC budget and advertising message