Social Media Marketing

Engage and inspire your school community to recruit more students

With close to 98% of students active on social media today, social media marketing has become essential for student recruitment in institutions of all kinds around the world.

HEM develops integrative social media marketing strategies which leverage all platforms relevant to your audience and your global social media marketing goals. We will help you to boost your brand awareness and develop a vibrant, active, and sustainable following across several popular social networks.

Customize Your School’s Social Media Strategy

HEM’s social media marketing packages are designed to fit your school, not the other way around. Our team can create up to 50 unique posts per week, and you can choose which social networks you would like to focus on. We will also provide expert recommendations to help you find the best channels to reach your audience.

Our inbound marketing packages typically focus on these four leading sites:


Boost your presence on the world’s largest and most versatile social network.

Ideal for: Schools looking to reach as wide an audience as possible.

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Establish your school on the fastest-growing social network today – over 1 billion monthly active users!

Ideal for: Attracting young, digitally literate prospective students with captivating visual content.


Join the conversation with 330 million others on the popular microblogging platform.

Ideal for: Engaging with a vibrant online student community.


Target top quality applicants on the #1 professional social network.

Ideal for: Reaching mature, focused, and highly motivated potential candidates.

Social Media Stories

Stories are the biggest social media phenomenon of the last decade. In bite-sized highlight reels that combine photos, video, text, and effects, you can create compelling narratives that truly engage and delight prospective students.

HEM can develop stories for your school on both Facebook and Instagram, helping you to access a potential audience of over300 million daily active users! We’ll also optimize your stories to maximize results and drive traffic to your website and social pages.

Let us tell your school’s story today!

Social Media Advertising

HEM can use social media advertising to complement your organic initiatives, helping to increase your reach and grow your audience across your school’s most important channels. Our ad options can include boosted posts to attract followers and engagement, as well as ads in various formats that will drive traffic to your site to increase conversions.

Our team can also create custom landing pages for your ads, and will manage and optimize your accounts on an ongoing basis to maximize the cost-effectiveness and results of your campaigns.

Learn about our Facebook and Instagram ads!

Our Social Media Approach

HEM approaches social media as part of a comprehensive inbound marketing strategy. Your social channels will complement your website, SEO, and email marketing initiatives, working in harmony to boost your overall online presence.

Our customized solutions can help you:

  • » Build online awareness about your school
  • » Increase traffic to your website and all social media platforms
  • » Improve conversion and lead generation
  • » Create online communities for your students, faculty, admin, and alumni
  • » Position your school as a leader in your field
  • » Control your online reputation as a school
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Our Work

HEM’s social media team are experts in writing, design and online promotion, and will work with you to create a social media voice that captures your school. This can be done in a number of ways, including:

  • Creating engaging posts with text, images, and video
  • Sharing web content to amplify its reach and engagement
  • Creating and sharing infographics
  • Posting student success stories as ‘social proof’ to engage prospects
  • Running contests to attract followers and encourage community online

Social Media Analytics

All of HEM’s social initiatives are data driven. That means that we will regularly analyze your overall social media presence and key performance indicators in order to determine where we can improve engagement and ROI. This process will help you:

  • Identify which social media platforms are most relevant for your school
  • Understand what content engages your audience through monthly social media analytics reports
  • Manage your paid social campaigns to make the most out of your budget and run times
  • Navigate social media analytics tools across all of your social channels

Social Media Monitoring

Using marketing automation technology, HEM can also manage and monitor all of your social media accounts centrally, offering professional guidance to help you:

  • Monitor your school’s reputation and visibility on social media
  • Respond in a timely manner to both positive and negative comments
  • Qualify the tone of the conversation about your school online
  • Posting student success stories as ‘social proof’ to engage prospects
  • Ensure an efficient and timely flow of direct inquiries and leads from your social channels
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Request Information

Fill out this form to learn more on how HEM can help you achieve your recruitment goals!