Message Match in Education Campaigns: Why Ads, Landing Pages, Emails, and Admissions Scripts Need to Say the Same Thing
Date posted: August 5, 2026
Reading Time: 13 minutesA prospective student clicks an ad that says, “Start Your Healthcare Career This Fall.” They land on a page that...
From Social Engagement to Inquiry: How Schools Should Follow Up on Comments, Direct Messages, and Saved Posts
Date posted: June 3, 2026
Reading Time: 17 minutesA prospective student comments on your institution’s Instagram Reel: “Is this programme available online?” Another sends a direct message asking...
Guiding the Student Journey: Which Paid Ads Work from First Click to Classrooms
Date posted: May 13, 2026
Reading Time: 16 minutesPaid advertising can be one of the most effective tools in student recruitment. It can also become one of the...
Creative Testing for School Ads (Meta, TikTok, YouTube): Tips and Tricks From Our Experts
Date posted: April 15, 2026
Reading Time: 12 minutesIf your school is running paid social and relying on a single polished ad to carry performance, you are leaving...
How to Create a School Social Media Policy: A Step-By-Step Log Guide
Date posted: August 20, 2025
Reading Time: 14 minutesFor schools, colleges, and universities, social media has become more than just a communications tool. It’s now a primary stage...
5 School Advertising Ideas: Top Dos and Don’ts
Date posted: October 30, 2024
Reading Time: 9 minutesEffective school advertising is not about appearing on every available channel. It is about matching the message, format, audience, and...
MBA Advertising: How to Target and Convert the Right Candidates
Date posted: March 13, 2024
Reading Time: 10 minutesMBA candidates are not one audience. A recent graduate considering a full-time programme, a manager comparing part-time options, an executive...
Should Your School Be on TikTok?
Date posted: March 2, 2023
Reading Time: 3 minutesIt’s not news that TikTok is all the rage, but should your school be on TikTok producing organic content, running...
How to Set Goals and KPIs in Your University Social Media Strategy
Date posted: November 2, 2022
Reading Time: 11 minutesSocial media often serves as a hub, allowing prospects to interact with a potential school and get a glimpse into...
Everything Schools Should Know When Creating Ads Targeting College Students
Date posted: July 13, 2022
Reading Time: 8 minutesToday’s competitive education market makes it more critical than ever for schools to seek out various ways to stand out...