College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased...

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite...

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...

If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...

Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...

4 Ways to Widen Your Recruitment Funnel

Date posted: February 26, 2014

Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the...

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...