How to Generate Prospective Student Leads with Twitter Lead Generation Cards
Date posted: September 17, 2014
Reading Time: 5 minutesGenerating high quality prospective student leads is a real challenge. And it’s getting tougher every year. So I was quite...
4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website
Date posted: September 2, 2014
Reading Time: 5 minutesGoogle Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...
Connecting With Parents of Prospective Students: 8 Strategies
Date posted: May 26, 2014
Reading Time: 9 minutesParents and families have always had a strong influence on where students choose to study. They may help compare institutions,...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutesIn a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutesThis post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutesIf you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutesIn last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment
Date posted: October 7, 2013
Reading Time: 2 minutesOn Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE...
Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?
Date posted: June 22, 2013
Reading Time: 3 minutesI always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...