The Best of 2014 Higher Ed Holiday Greetings

Date posted: December 29, 2014

Reading Time: 3 minutes It is that time of year again and holiday greetings are featured on college and university web sites all over...

Reading Time: 4 minutes College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased...

Reading Time: 5 minutes Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite...

Reading Time: 5 minutes Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...

Reading Time: 5 minutes If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...

Reading Time: 4 minutes Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...

Reading Time: 3 minutes In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...

4 Ways to Widen Your Recruitment Funnel

Date posted: February 26, 2014

Reading Time: 3 minutes   Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...

Reading Time: 5 minutes This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...

Reading Time: 4 minutes If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...