PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 9 minutesHigher education marketers often ask a reasonable question before launching or reviewing paid search campaigns: What PPC conversion rate should...
8 Graduation Engagement Ideas for Colleges and Universities
Date posted: May 22, 2013
Reading Time: 7 minutesGraduation is more than a formal ceremony. It is a transition point connecting students, families, faculty, staff, alumni, employers, and...
Bounce Rate in Higher Education: A Practical GA4 Guide
Date posted: March 11, 2013
Reading Time: 9 minutesBounce rate remains one of the most frequently misunderstood website metrics in higher education. A high rate is often treated...
Student Leads Checklist: 13 Tips for Schools
Date posted: January 26, 2013
Reading Time: 10 minutesNeed more high quality student leads? If so, you’re in good company because this is probably the most common requirement...
4 ways to create powerful student testimonials for your school
Date posted: August 15, 2012
Reading Time: 3 minutesStudent testimonials should be at the top of your school’s content creation list. Information about the kind of students enrolled...
4 Ways to Define Lead “Quality” in Student Recruitment
Date posted: July 9, 2012
Reading Time: 3 minutesWe hear, “I need more high quality leads”, from college and university marketers a lot. From Ivy League MBA schools...
SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
XML Sitemaps for School Websites: Benefits and Best Practices
Date posted: February 16, 2012
Reading Time: 10 minutesSchool, college, and university websites can contain hundreds or thousands of URLs, including program pages, admissions information, tuition details, campus...